ECO

Business Profile

Core Value Proposition

ECO provides a digital economics news platform with an innovative technology backbone and independent journalism close to readers.

Target Customer

{"Finance professionals","Investors and traders","Business executives and managers","Policymakers and public sector analysts","Portuguese-speaking readers seeking economic and market news"}

Key Differentiator

Combines a technology-enabled news platform with exclusive premium content and a multi-brand premium ecosystem (Advocatus, Pessoas, Capital Verde, ECOSeguros, etc.) plus subscriber newsletters and multimedia formats.

Implementation Timeline

Not specified in the provided content

Pain Points

1Need for independent, high-quality economic journalism behind a paywall
2Desire for timely, in-depth market and policy coverage (stocks, rates, dashboards, live updates)
3Access to exclusive, subscriber-only content and newsletters across multiple premium verticals

Key Features

1Premium article access across ECO Premium, Advocatus Premium, Pessoas Premium, Capital Verde Premium, ECOSeguros Premium
2Newsletters exclusive to subscribers
3Video interviews and special reports (Entrevistas, Reportagens Especiais)
4Descodificadores (explanatory content segments)
5Mercados and real-time market digest with stock quotes
6Local and European news coverage
7Multi-device access (up to three devices for premium articles)
8Mobile apps available on iPhone, iPad, Apple Watch and Android (App Store/Google Play)

Target Customer Industries

Competitive Advantages

1Subscriber-only access to exclusive economics and politics coverage
2A diverse premium ecosystem with multiple branded premium offerings
3Multi-device access and mobile app availability
4In-depth market coverage with direct stock/markets updates
5Independent journalism focused on readership engagement

Key Benefits

1Exclusive premium content access

2Regular newsletters and specialized reporting

3Multimedia formats including interviews, reports, and podcasts

4Real-time market updates and stock quotes

5Mobile-friendly access across devices

Additional Product Information

Product Description

ECO is a digital economics news platform that merges an innovative technology platform with independent journalism, delivering economic and market coverage to readers.

Target Market

Portuguese-speaking readers seeking economic and market news, including professionals, investors, and policymakers.

Unique Value Proposition

Independent economic journalism powered by a technology-driven platform, offering exclusive premium content and a multi-brand ecosystem for focused, in-depth insights.

Technical Requirements

Available on iPhone, iPad, Apple Watch and Android; Apps available on App Store and Google Play.

Pricing Model

Subscription-based with multiple corporate and individual plans: Premium access to all ECO Premium articles, and separate premium brands (Advocatus, Pessoas, Capital Verde, ECOSeguros). Plans include Corporate Annual and Monthly options; pricing is displayed/calculated within the site’s subscription interface.

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