Edison Research
Business Profile
Core Value Proposition
Edison Research provides audio research, election research, and market research to inform brands and companies around the world.
Target Customer
Organizations needing research and insights, including Fortune 500 companies, startups, government agencies (U.S. Government), non-profit organizations, media publishers, broadcasters, and news operations.
Key Differentiator
Proprietary, highly-regarded measurement and research platforms (Podcast Metrics, Share of Ear, The Infinite Dial) combined with broad capabilities (syndicated and custom studies) and in-person research across America.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Need timely, accurate election data including exit polls, vote counts, and projections.
- 2Need comprehensive measurement of audio consumption across multiple formats (podcast networks, radio, etc.).
- 3Need reliable, high-quality quantitative and qualitative research for strategic decision-making across markets and audiences.
Key Features
- 1Edison Podcast Metrics: the only all-inclusive measurement of weekly reach of podcast networks and shows.
- 2Share of Ear: the dataset measuring all types of audio consumption in the U.S. since 2014.
- 3The Infinite Dial: the longest-running survey of digital media consumer behavior in the U.S.
- 4Election Research: exit polls, vote counts, case-by-case projections for U.S. and international elections.
- 5Out-of-Home Research: capability to perform in-person research anywhere in America.
- 6Market Research, Public Opinion Polling, Consumer Surveys, and Qualitative Research (syndicated and custom).
- 7Thought Leadership and weekly insights delivering graphics and commentary.
Target Customer Industries
Client Results
- 1Access to accurate and timely election data and projections.
- 2Actionable insights into listener behavior and audio consumption across multiple platforms.
- 3High-quality, rigorous research outputs for brands, governments, and news operations.
- 4Global reach with research activity in 66 countries and extensive field experience (12K surveys since 1994; 19K+ interviewers).
Competitive Advantages
- 1Proprietary, comprehensive podcast audience measurement (Edison Podcast Metrics).
- 2Unique all-encompassing audio consumption dataset (Share of Ear).
- 3Long-standing, ongoing tracking studies (The Infinite Dial) for digital media behavior.
- 4In-person research capability across the United States (Out-of-Home Research).
Key Benefits
Case Studies & Success Stories
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Latino Podcast Listener Report 2024
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Sports Audio Report: Demographics at Play
Explores sports fandom in the U.S. and the role that audio content plays in fans’ engagement with sports and leagues.
Sports Audio Report: Female Fans
Explores the unique audio listening habits of U.S. female sports fans and how they interact with sports beyond the field.
Additional Product Information
Product Description
A global research firm offering Audio Research, Election Research, and Market Research with syndicated and custom studies, including proprietary podcast metrics and audience measurement platforms.
Target Market
Brands, publishers, broadcasters, government agencies, and non-profit organizations seeking reliable, credible data and insights across audio, elections, and market research.
Unique Value Proposition
A globally trusted research partner with a comprehensive suite of proprietary audio metrics (Podcast Metrics, Share of Ear) and long-running tracking studies (The Infinite Dial), complemented by in-person fieldwork capabilities and a track record of serving Fortune 500s, startups, government, and non-profits.
Technical Requirements
Not specified in the content.
Pricing Model
Not specified in the content.
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