EE Mobile & Fibre/Broadband Services
Business Profile
Core Value Proposition
EE provides superfast 5G & 4G mobile services, tablets and Fibre broadband, with trade-in offers and inclusive extras.
Target Customer
{"UK consumers seeking mobile and broadband services","Families looking for safety features (Safer SIMs) and data management options (Data Gifting, pause WiFi)"}
Key Differentiator
Claims to be the UK's No. 1 network with superfast 5G and 4G, plus features like Safer SIMs, Data Gifting, inclusive extras, and an EE app for exclusive benefits.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Need safe mobile usage for children
- 2Seeking fast, reliable fibre/broadband and mobile plans at competitive prices
- 3Desiring data sharing across family members and parental controls (pause WiFi)
Key Features
- 1Trade-in offers (up to £480)
- 2Full Fibre 150 broadband with 24-month terms (£31.99 from 31 March 2026; £35.99 from 31 March 2027)
- 3Pay Monthly mobile plans with device pricing (e.g., Galaxy S25 Ultra at £50/month with 150GB plan)
- 4Inclusive Extras (Apple TV+, Netflix, Xbox Game Pass Ultimate, etc.) with plan swaps
- 5Data Gifting to move unused data between family members
- 6Safer SIMs designed to keep kids safer on smartphones
- 7EE App with exclusive benefits and discounts
- 8Pause WiFi for kids’ devices to help them switch off
Target Customer Industries
Client Results
- 1Not specified in the provided content
Competitive Advantages
- 1Strong network positioning as the UK’s claimed No. 1 network
- 2Trade-in and affordability options (up to £480, 300 towards early leaving charges for broadband)
- 3Broad suite of inclusive extras and apps
- 4Family-focused features (Safer SIMs, Data Gifting, pause WiFi)
- 5Dedicated app with exclusive offers and discounts
Key Benefits
Additional Product Information
Product Description
EE offers mobile network services (5G and 4G), devices on pay monthly plans, Fibre Broadband (Full Fibre 150), and a range of features such as Safer SIMs, Data Gifting, inclusive extras, and an EE app to unlock exclusive benefits.
Target Market
UK consumers and families seeking mobile, SIM, broadband and device deals
Unique Value Proposition
EE combines the UK's No. 1 network with safety features, data-management options, and flexible bundles plus exclusive extras via the EE app.
Pricing Model
Pricing demonstrates pay-monthly device plans and 24-month contracts; examples include Full Fibre 150 at £31.99/month (from 31 March 2026) and £35.99/month (from 31 March 2027). A Galaxy S25 Ultra offer includes £24/month savings, available at £50/month with a 150GB plan (pricing changes over time: £52.50 from 31 March 2026, £55 from 31 March 2027). Trade-in up to £480. EE Broadband offers up to £300 towards early leaving charges when switching. Additional inclusions via the EE app and inclusions like Apple TV+, Netflix, and Xbox Game Pass Ultimate are mentioned as part of plan benefits.
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