eharmony
Business Profile
Core Value Proposition
eharmony provides a long-term dating platform that uses a science-based compatibility matching system to help singles find real love.
Target Customer
Singles seeking serious, authentic relationships across the US, UK, Canada, Australia and beyond.
Key Differentiator
Compatibility Matching System based on the 32 DIMENSIONS model, generating a Compatibility Score and a Personality Profile to guide matches; emphasis on real, lasting relationships and safety.
Implementation Timeline
Value begins after completing the Compatibility Quiz and engaging with matches; users can start reviewing profiles and messaging, with ongoing success stories and activity indicators (e.g., frequent matches and conversations).
Pain Points
- 1People struggle with superficial dating apps and endless swiping without finding compatible partners.
- 2Difficulty identifying partners whose values, communication style and needs align.
- 3Safety concerns and the presence of fake or low-quality profiles on dating platforms.
Key Features
- 1Compatibility Quiz that informs a Compatibility Score and a Personality Profile
- 2Discover list of matches updated regularly based on preferences
- 3Communication tools to message and connect with matches
- 4Basic and Premium memberships with various features
- 524/7 Trust & Safety team and customer support
Target Customer Industries
Client Results
- 1Over 2 million people have found love using eharmony
- 22.3 million messages sent weekly
- 3Emphasis on lasting relationships and a trusted dating app experience
Competitive Advantages
- 1Science-based matching using the 32 DIMENSIONS model
- 2Focus on authentic, lasting relationships rather than dating volume
- 3High-quality member pool with global reach
- 4Dedicated 24/7 Trust & Safety team
- 5Extensive dating advice and support resources
Key Benefits
Case Studies & Success Stories
Hannah success story
Hannah: 'Ben and I just connect and see things the same way. eharmony put me with the perfect person.'
John & Angela success story
John & Angela: 'We can’t thank eharmony enough for matching us!'
Tobi success story
Tobi: 'I can honestly say that we never would have met if it hadn’t been for eharmony.'
Additional Product Information
Product Description
eharmony is a dating site with over 20 years of experience that uses a proprietary Compatibility Matching System to match singles for lasting relationships; offers free signup and Basic/Premium memberships; emphasizes safety and support.
Target Market
Singles seeking long-term, authentic relationships; users seeking meaningful connections rather than casual dating on a global basis.
Unique Value Proposition
A science-based, personality-driven matching system (32 DIMENSIONS) that prioritizes compatibility and real love, supported by a safety-focused platform and ongoing relationship guidance.
Technical Requirements
JavaScript must be enabled and cookies accepted for full site functionality.
Pricing Model
Basic and Premium memberships with feature differences; premium includes unlimited messaging and access to all profiles; details available in the app.
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