ELLE Canada Magazine

Business Profile

Core Value Proposition

ELLE Canada Magazine provides beauty, fashion, culture and lifestyle trends and celebrity news to Canadian readers.

Target Customer

Canadian readers who are interested in fashion, beauty, culture, decor, life and love, celebrity news, and who may subscribe to the magazine or consume content online.

Key Differentiator

Localized Canadian edition of the global ELLE brand offering multi-category editorial (fashion, beauty, culture, decor, life) with additional features like horoscopes, contests, and cross-brand content (ELLE AROUND THE WORLD, ELLE QUÉBEC, ELLE DECORATION CANADA).

Implementation Timeline

Instant digital access upon visiting the site or subscribing; ongoing value through regular content updates and magazine issues.

Pain Points

1Need for up-to-date fashion, beauty and lifestyle trends specific to Canada.
2Desire for curated style inspiration and editorial insights across multiple categories (fashion, beauty, culture, decor).
3Interest in engaging with celebrity news, culture coverage, and interactive experiences (contests, newsletters).

Key Features

1Editorial coverage across Fashion, Beauty, Culture, Decor, Life and Love.
2News, trends and editorials about celebrities and fashion events (e.g., Paris/Milan/London fashion weeks).
3Contests and shopping-related content (e.g., Beauty Grand Prix) and product recommendations.
4Horoscope content and lifestyle features.
5Multiple brand extensions and cross-brand content (ELLE AROUND THE WORLD, ELLE DECORATION CANADA, ELLE QUÉBEC).
6Subscription options and newsletter sign-ups.
7Video and livestream content (e.g., livestreams of fashion shows).

Target Customer Industries

Decision Makers

1Editor-in-Chief
2Publisher

Client Results

1Increased audience engagement with fashion/beauty/culture content.
2Magazine subscriptions and ongoing access to content.
3Participation in contests and promotional campaigns.

Competitive Advantages

1Established, globally recognized ELLE brand with a Canadian focus.
2Multi-category editorial coverage spanning fashion, beauty, culture, decor, and lifestyle.
3Canadian-specific content complemented by wide ELLE network and global fashion coverage.
4Engagement drivers such as horoscopes, contests, newsletters, and shopping content.

Key Benefits

1Up-to-date trend coverage across fashion, beauty and culture.

2Editorial credibility from a well-known global brand.

3Access to exclusive features, contests and shopping guidance.

4Localized Canadian focus with cross-brand ELLE content.

Additional Product Information

Product Description

ELLE Canada Magazine delivers beauty, fashion and lifestyle trends, culture and celebrity news to Canadian readers, with online content, magazine issues, and related brand content.

Target Market

Canadian consumers interested in fashion, beauty, culture, decor, and celebrity news; readers and subscribers of ELLE Canada.

Unique Value Proposition

Canadian edition of a trusted global fashion and lifestyle brand, offering cross-category editorial, local relevance, and interactive content (horoscopes, contests, newsletters) within a multi-brand ELLE ecosystem.

Technical Requirements

Not specified in content; no explicit technical requirements noted.

Pricing Model

1 year for $19,99 (+ tax)

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