Elna Cain Freelance Writing Courses & Coaching
Business Profile
Core Value Proposition
Elna Cain Freelance Writing Courses & Coaching provides training and coaching to help aspiring writers become profitable freelance writers, land first clients, and make money from writing.
Target Customer
Aspiring freelance writers; individuals looking to land their first client; writers who want to earn money writing; businesses or individuals seeking freelance writers
Key Differentiator
Lifetime access and updates to online courses; self-paced structure; a combination of writing skills and business/marketing training; multiple courses focused on high-paying freelance writing niches; explicit money-back guarantee on at least one course
Implementation Timeline
Freelance Writing Prep provides a 1-hour masterclass that can be consumed quickly; Freelance Blogging in a Weekend is a self-paced course with lifetime access, allowing immediate progression and ongoing updates
Pain Points
- 1Difficulty landing high-paying freelance writing gigs or first clients
- 2Low average writing rates and income from writing (e.g., gigs paying $50 or less)
- 3Lack of integrated business and marketing skills to turn writing into a sustainable income
Key Features
- 1Freelance Writing Prep: 1-hour video masterclass covering personality traits, core writing skills, and business skills to start a freelance writing business
- 2Freelance Blogging in a Weekend: self-paced course with 7 core modules and 30+ lessons focusing on high-paying B2B/B2C blog writing, SEO, and monetization
- 3Bonuses with Freelance Blogging in a Weekend: 3-Day Blogging for Money Masterclass and additional value modules on topics like pitching, brand building, Pinterest for blogs, and selling blogging services
- 4Lifetime access to course materials and updates; 30-day money-back guarantee on the Blogging in a Weekend course
- 5Lead magnets and free resources such as a free 6-day email course Get Paid to Write
Target Customer Industries
Client Results
- 1Examples of earnings improvements include invoices of $1,500 for a single post and frequent $400+ per post rates mentioned in the content
- 2Anecdotal evidence of dramatic income gains: from $50 per month (early days) to $2,000 in one month through affiliate product reviews
- 3Personal success story of earning a full-time living as a part-time freelancer within 6 months of starting the business
Competitive Advantages
- 1Lifetime access and free updates to course content
- 2Self-paced online format with a clear progression and structured modules
- 3Focus on both writing craft and business skills (marketing, pitching, SEO, monetization)
- 4Money-back guarantee and affordable initial pricing for some courses
- 5Real-world examples of high-paying freelance writing rates and client success stories
Key Benefits
Case Studies & Success Stories
Tonya Nelson – Freelance Writer (testimony inside Freelance Writing Prep page)
Tonya Nelson, Freelance Writer, shares appreciation for the Freelance Writing Prep masterclass and its impact on confidence and knowledge for starting a writing business.
Christine Wheery – Freelance Writer (testimony inside Freelance Writing Prep page)
Christine Wheery, Freelance Writer, expresses motivation and increased excitement to start a freelance writing business after engaging with the course material.
Income growth example – Product reviews (Twins Mommy case)
The content notes growing earnings from $50 in one month to $2,000 in one month after applying affiliate marketing and product-review writing techniques learned via the program.
Additional Product Information
Product Description
A suite of online courses and coaching programs for freelance writers, including Freelance Writing Prep and Freelance Blogging in a Weekend, designed to help individuals land first clients, increase writing rates, and build a sustainable freelance writing business. Includes a free 6-day email course and other resources.
Target Market
Aspiring and growing freelance writers seeking to land first clients and increase income; individuals seeking structured, practical training to monetize writing skills
Unique Value Proposition
Practical, business-focused writing training with lifetime access and ongoing updates from a successful freelance writer who built a full-time income from scratch; emphasis on landing high-paying gigs and scalable income through blogging and related writing services
Technical Requirements
Online, self-paced access to video masterclasses and course materials; no explicit technical prerequisites listed; lifetime access and updates
Pricing Model
{"Freelance Writing Prep: One-time payment of $19 for the masterclass","Freelance Blogging in a Weekend: One-time payment with a sale price of $47 (Limited Time), regular price $95; includes lifetime access and bonuses; fully updated November 2023"}
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