Emmet

Business Profile

Core Value Proposition

Emmet provides a web-developer’s toolkit that can greatly improve your HTML & CSS workflow.

Target Customer

Web developers, front-end developers, and editors who work with HTML/XML and CSS.

Key Differentiator

Emmet uses a CSS-like abbreviation syntax that is dynamically parsed to generate HTML/XML output, extending traditional snippet approaches with rapid, one-keyword expansion and contextual implicit naming.

Implementation Timeline

Value appears immediately after installation and using the Expand Abbreviation action in an editor.

Pain Points

1Writing HTML/CSS markup can be tedious and repetitive.
2Traditional snippets are static and cannot be extended at runtime.
3Need for quick generation of complex markup with minimal keystrokes.

Key Features

1Abbreviation expansion with CSS-like syntax that transforms into HTML/XML
2Support for nesting, multiplication, grouping, and text injection in abbreviations
3Attribute handling (ID, class, custom attributes) and implicit tag names
4Item numbering and advanced modifiers (e.g., @ modifiers, $ for numbering, @- for reversal)
5Grouping, multiplication, and complex abbreviations to generate large markup blocks
6Snippets and preferences customization via snippets.json and syntaxProfiles.json
7Additional developer tools: Emmet LiveStyle and Re:view
8Editor plugins to integrate Emmet into various editors

Target Customer Industries

Client Results

1Faster HTML/CSS code generation and editing
2Reduction in repetitive typing for markup
3Ability to compose complex markup with a single abbreviation

Competitive Advantages

1CSS-like abbreviation language that expands into HTML/XML with dynamic parsing
2Supports advanced features: nesting, multiplication, grouping, attributes, and implicit names
3Not a traditional template language; emphasizes rapid expansion over readability
4High degree of customization via JSON definitions and editor plugins
5Integrated development tools (LiveStyle, Re:view) for live styling and responsive testing

Key Benefits

1Accelerated markup generation

2Dynamic abbreviation expansion

3Powerful editing actions and navigation (balance, edit points, etc.)

4Extensive customization and editor plugin support

5Implicit tag names and complex abbreviation capabilities

Additional Product Information

Product Description

Emmet is a web-developer’s toolkit that can greatly improve the HTML & CSS workflow by expanding CSS-like abbreviations into HTML/XML and offering a range of productivity actions.

Target Market

Web developers and front-end developers using HTML, XML, and CSS, and users of code editors seeking faster markup generation

Unique Value Proposition

A dynamic, CSS-like abbreviation engine with extensive editor integration that dramatically speeds HTML/CSS authoring and supports complex, reusable markup generation.

Technical Requirements

Editor plugin required; available for popular editors according to the documentation

Pricing Model

Not disclosed

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