Emory University
Business Profile
Core Value Proposition
Emory University provides a comprehensive education, rigorous research, and patient care through its undergraduate, graduate, and professional programs and its affiliated health system, Emory Healthcare.
Target Customer
{"Prospective undergraduate students","Prospective graduate and professional students","Nondegree program learners","International students","Researchers and faculty","Patients and families seeking health care","Donors and partners"}
Key Differentiator
Combines a broad spectrum of academic programs with leading health sciences and a strong research ecosystem, plus initiatives to expand access (e.g., tuition-free option for eligible families via Emory Advantage Plus) and a focused pathway for translating discoveries into therapies (e.g., Center for New Medicines; Emory BioFoundry Institute).
Implementation Timeline
Tuition-free attendance for eligible undergraduate students begins Fall 2026; ongoing expansion of research and startup initiatives (e.g., Emory BioFoundry Institute) with no fixed public end date provided in content.
Pain Points
- 1Limited affordable access to higher education for qualified students
- 2Need for integrated education, research, and patient care within a single ecosystem
- 3Translating basic research into real-world therapies and startups
Key Features
- 1Undergraduate, Graduate & Professional, and Nondegree Programs
- 2Tuition and cost information; financial aid; international student support
- 3Research across centers, institutes, and partnerships; entrepreneurship & innovation
- 4Health Education, Health Research, and Patient Care through Emory Healthcare
- 5Libraries & Resources; pre-college and continuing education programs
Target Customer Industries
Decision Makers
- 1University President
Client Results
- 1Expanded access to Emory education for families earning up to $200,000, with tuition-free undergraduate attendance starting Fall 2026 (Emory Advantage Plus)
- 2Recognition and ranking signals (e.g., coverage in national university rankings)
- 3Investment in startup ecosystems and life sciences through the Emory BioFoundry Institute
Competitive Advantages
- 1 tuition-free access for eligible families (financial aid initiative)
- 2Integrated ecosystem spanning education, research, and health care
- 3Strong emphasis on translating discoveries into therapies via dedicated centers
- 4Active collaboration with Emory Healthcare and health sciences infrastructure
Key Benefits
Case Studies & Success Stories
Emory BioFoundry Institute invests in startups to accelerate life-changing innovations
The institute supports and accelerates startups focusing on life-changing medical and biotechnological innovations.
Additional Product Information
Product Description
A comprehensive research university offering undergraduate, graduate, professional, and nondegree programs, with an affiliated health system delivering patient care, education, and health sciences research.
Target Market
Prospective students (undergraduate, graduate, professional), researchers, health-care patients and families, and partners/donors seeking collaboration and investment opportunities
Unique Value Proposition
World-class education and research environment combined with a tuition-free pathway for eligible students and a robust health sciences ecosystem that bridges academics, patient care, and commercialization.
Technical Requirements
Not specified in the content
Pricing Model
Tuition-free for undergraduate students whose families earn $200,000 or less starting in Fall 2026; detailed pricing/cost information not provided in content
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