Epsilon PeopleCloud
Business Profile
Core Value Proposition
Epsilon PeopleCloud provides a unified, privacy-centric identity-based marketing platform that harmonizes engagement across paid, owned, and earned channels and enables personalized marketing at scale.
Target Customer
Marketing teams and brands/advertisers seeking cross-channel, data-driven personalization and activation across paid, owned, and earned media.
Key Differentiator
COREid creates a single, persistent identity by consolidating disparate audiences into one ID for deduplicated reach and precise targeting across devices and channels, powered by privacy-centric identity and AI.
Implementation Timeline
Not specified
Pain Points
- 1Fragmented or incomplete view of the customer across channels and touchpoints
- 2Difficulty targeting the right individuals consistently across channels and devices
- 3Wasted ad spend due to non-identity-based or uncoordinated cross-channel activation
Key Features
- 11 View: unified, comprehensive view of the universe of potential buyers
- 21 Vision: a personalized, evolving strategy of what matters to each consumer
- 31 Voice: harmonized messaging across paid, owned, and earned channels
- 4Identity resolution and data unification (privacy-centric)
- 5Cross-channel activation including digital media, email, CTV, and retail media
- 6Data management capabilities (CDP, clean rooms) and analytics/measurement
Target Customer Industries
Decision Makers
- 1Senior Vice President, Digital
- 2VP, Marketing
Client Results
- 1Lower acquisition costs
- 2More new customers
- 3Higher precision and reduced waste in targeting
- 4Transparency into who is being reached and how campaigns perform
Competitive Advantages
- 1Integrated platform unifying data, identity, and activation across all channels
- 2Privacy-centric identity with a single, persistent ID (COREid)
- 3Real-time, in-market targeting across display, video, audio, and CTV
- 41 View / 1 Vision / 1 Voice framework to guide cross-channel conversations
Key Benefits
Case Studies & Success Stories
Valvoline tunes up guest communications
Campaigns delivering personalized experiences and customer joy through targeted engagement
Additional Product Information
Product Description
Epsilon's PeopleCloud platform is a data and services ecosystem that includes data and identity resolution, CDP capabilities, clean rooms, digital and retail media, site personalization, loyalty, email marketing, and measurement to harmonize consumer engagement across paid, owned, and earned channels.
Target Market
Brands and marketers across multiple industries seeking to unify first-party data and activate it for cross-channel, personalized campaigns.
Unique Value Proposition
Combines AI with privacy-centric identity to deliver a real-time, single-identity view across channels, enabling precise, cross-channel activation and measurable business outcomes at scale.
Technical Requirements
Not disclosed
Pricing Model
Not disclosed
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