Equine Shiatsu Association

Business Profile

Core Value Proposition

Equine Shiatsu Association provides a support forum and publicizes the benefits of Shiatsu therapy for horses, promoting wellness and health through trained practitioners.

Target Customer

Horse owners, equine enthusiasts, and practitioners looking to learn or enhance skills in Equine Shiatsu therapy.

Key Differentiator

The Equine Shiatsu Association uniquely integrates Oriental Medicine principles with equine care, focusing on energy flow and holistic health.

Implementation Timeline

Training courses are part-time and typically last 2-3 years, with immediate benefits from introductory courses.

Pain Points

1Need for managing horse stress and mental health.
2Requirement for addressing soft tissue injuries and movement dysfunction in horses.
3Desire to enhance the connection and understanding between horse and owner through energy-based therapy.

Key Features

1Training programs for becoming accredited Equine Shiatsu Practitioners.
2A register of qualified practitioners across Scotland, England, and Europe.
3Continual professional development opportunities for practitioners.
4Five Element Theory application to understand horse types and behaviors.
5Support forum for practitioners and trainees.

Target Customer Industries

Decision Makers

1Equine Bodywork Practitioner
2Equine Massage Therapist
3Equine Physiotherapist
4Veterinarians

Client Results

1Improved horse health and well-being.
2Enhanced practitioner skills in energy-based therapies.
3Strengthened owner-horse relationship through better understanding and management of behaviors.

Competitive Advantages

1Focus on treating underlying causes of dysfunction, not just symptoms.
2Combines traditional Oriental Medicine with modern equine care.
3Accredited training schools with a comprehensive curriculum.

Key Benefits

1Promotes holistic health and well-being in horses.

2Provides professional development and accreditation for practitioners.

3Facilitates a deeper understanding of horse behavior and health management.

Additional Product Information

Product Description

Promotes and supports the practice of Shiatsu therapy for horses, offering training and professional development for practitioners.

Target Market

Horse owners and equine health professionals in Scotland, England, and Europe.

Unique Value Proposition

Combines the principles of Oriental Medicine with equine therapy, offering a holistic approach to horse health.

Technical Requirements

Understanding of equine anatomy and physiology, as well as Shiatsu theory.

Pricing Model

No specific pricing information available.

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