ESP+

Business Profile

Core Value Proposition

ESP+ provides an all-in-one platform to run, source, sell, and promote promo products for distributors, including tools for sourcing, order management, CRM, client portals, and AI-powered content.

Target Customer

Promotional product distributors and suppliers; decorators and agencies in the promo products space; small-to-mid-sized businesses adding promotional merchandise offerings.

Key Differentiator

One-platform solution with integrated sourcing (brandable products, vetted suppliers), sales, project management, client portal, and AI-powered content, plus industry-leading events and resources.

Implementation Timeline

{"Access and start using ESP+ immediately after joining ASI as a licensed distributor","ESP+ Website development for member sites can be completed in 5–7 business days with design team support"}

Pain Points

1Fragmented tools for sourcing, selling, and presenting promo products
2Managing projects, quotes, orders, and invoicing across multiple vendors
3Difficulty creating professional client presentations and product content

Key Features

1ESP+ product marketplace with 1.2M brandable products and nearly 3,000 vetted suppliers
2Client Portal with real-time updates and order visibility
3Project Management and CRM to track quotes, orders, and proofs
4Automated CRM platform with notifications, quote-to-order workflow, and invoicing
5Centralized client portals, curated collections, and AI-generated content for proposals and marketing
6Fast search engine, live updates, and secure, AI-powered content generation

Target Customer Industries

Decision Makers

1Customer Success Manager
2Membership Specialist
3Distributor leadership
4Supplier Relationship Manager

Client Results

1Customers reported recouping membership fees multiple times and increasing business
2Distributors cited improved efficiency and growth via ESP+ features
3Testimonials describe expanded capabilities and time savings from ESP+

Competitive Advantages

1Integrated, single-platform alternative to using multiple tools
2AI-powered content engine for proposals, emails, and presentations
3Security-first platform with real-time pricing and inventory updates
4Strong value proposition through member resources, education, and events

Key Benefits

1Streamlined sourcing, selling, and promotion of promo products

2Efficient project management and order fulfillment

3AI-generated content to support proposals and marketing

4Secure, real-time client portals and dashboards

Case Studies & Success Stories

E&P Group case study

Case #1

Joined ASI and reported recouping membership fees multiple times and increasing business.

Buzztag case study

Case #2

Said ASI provides a strong support system that helps distributors succeed.

Moving Props case study

Case #3

Leveraged ASI ESP+ to create a ‘one-stop shop’ for clients, improving customer retention.

Dare2Marketing case study

Case #4

Founder grew from about $10,000 to $1,000,000 in sales within 3 years and expanded to ~50 employees in an $16M business over 11 years.

Whitestone case study

Case #5

Prominent testimonial about success using ESP+ and ASI’s product database features.

Additional Product Information

Product Description

ESP+ is ASI's all-in-one platform for distributors in the promotional products industry, providing tools to source, sell, and promote, including a centralized client portal, project management, order management, CRM, AI-powered content, and collaboration features.

Target Market

Distributors, suppliers, decorators in the promotional products industry; businesses adding promo products to their offerings.

Unique Value Proposition

One platform to run the entire promo business with real-time data, AI-generated content, and a large network of suppliers and resources.

Technical Requirements

Access via espplus.com for licensed ASI distributors; ESP+ licenses included in distributor memberships; requires ASI membership.

Pricing Model

Pricing not disclosed publicly; ESP+ is included with distributor membership packages, with licensing details noted in the FAQ.

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