ESRB Ratings

Business Profile

Core Value Proposition

ESRB Ratings provides information about what’s in video games and apps to help parents make informed decisions about which games are appropriate for their family.

Target Customer

{"Parents","Families","Consumers","Game publishers","Retailers"}

Key Differentiator

Three-part rating system (Rating Categories, Content Descriptors, Interactive Elements) plus Rating Summaries, plus tools like parental controls, a mobile app, and privacy/advertising governance programs (ESRB Privacy Certified, Advertising Review Council).

Implementation Timeline

Not specified in the content

Pain Points

1Unclear or uncertain content suitability for children
2Difficulty finding and understanding ratings across online and in-store contexts
3Managing kids’ gameplay, purchases, and online interactions with parental controls

Key Features

1Rating Categories, Content Descriptors, and Interactive Elements
2Rating Summaries for detailed content information
3Parental Controls and Family Gaming Guide
4ESRB Mobile App for on-the-go ratings lookup
5Advanced search and ratings search tools

Target Customer Industries

1Technology
2Retail

Client Results

1Parents can make informed purchasing decisions for games and apps
2Families can manage children’s gameplay and digital interactions
3Publishers and retailers leverage ESRB frameworks for labeling and compliance

Competitive Advantages

1Trusted, standardized ESRB rating system recognized for informing families
2Comprehensive rating structure with multiple informational components
3Support for parental controls and family management tools
4Privacy-oriented certifications and governance (ESRB Privacy Certified, Advertising Review Council)

Key Benefits

1Informed consumer decisions for families

2Clear understanding of content, age suitability, and interactive aspects

3Parental controls to manage device use and spending

4Easy access to ratings via mobile app and online search

Additional Product Information

Product Description

A ratings program that provides age and content ratings for video games and apps, including Rating Categories, Content Descriptors, and Interactive Elements, plus Rating Summaries and parental tools.

Target Market

Parents and families; game publishers; retailers; developers seeking labeling and consumer guidance

Unique Value Proposition

Independent, standardized, and comprehensive rating framework for video games and apps with detailed descriptors, interactive elements insights, and supportive privacy/advertising governance—plus accessible search and parental tools.

Technical Requirements

ESRB offers a mobile app for on-the-go rating lookup; advanced search tools are available on the site

Pricing Model

Not specified in the content

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