ESRB Ratings
Business Profile
Core Value Proposition
ESRB Ratings provides information about whatās in video games and apps to help parents make informed decisions about which games are appropriate for their family.
Target Customer
{"Parents","Families","Consumers","Game publishers","Retailers"}
Key Differentiator
Three-part rating system (Rating Categories, Content Descriptors, Interactive Elements) plus Rating Summaries, plus tools like parental controls, a mobile app, and privacy/advertising governance programs (ESRB Privacy Certified, Advertising Review Council).
Implementation Timeline
Not specified in the content
Pain Points
- 1Unclear or uncertain content suitability for children
- 2Difficulty finding and understanding ratings across online and in-store contexts
- 3Managing kidsā gameplay, purchases, and online interactions with parental controls
Key Features
- 1Rating Categories, Content Descriptors, and Interactive Elements
- 2Rating Summaries for detailed content information
- 3Parental Controls and Family Gaming Guide
- 4ESRB Mobile App for on-the-go ratings lookup
- 5Advanced search and ratings search tools
Target Customer Industries
Client Results
- 1Parents can make informed purchasing decisions for games and apps
- 2Families can manage childrenās gameplay and digital interactions
- 3Publishers and retailers leverage ESRB frameworks for labeling and compliance
Competitive Advantages
- 1Trusted, standardized ESRB rating system recognized for informing families
- 2Comprehensive rating structure with multiple informational components
- 3Support for parental controls and family management tools
- 4Privacy-oriented certifications and governance (ESRB Privacy Certified, Advertising Review Council)
Key Benefits
Additional Product Information
Product Description
A ratings program that provides age and content ratings for video games and apps, including Rating Categories, Content Descriptors, and Interactive Elements, plus Rating Summaries and parental tools.
Target Market
Parents and families; game publishers; retailers; developers seeking labeling and consumer guidance
Unique Value Proposition
Independent, standardized, and comprehensive rating framework for video games and apps with detailed descriptors, interactive elements insights, and supportive privacy/advertising governanceāplus accessible search and parental tools.
Technical Requirements
ESRB offers a mobile app for on-the-go rating lookup; advanced search tools are available on the site
Pricing Model
Not specified in the content
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