ET Retail

Business Profile

Core Value Proposition

ET Retail provides the latest Indian retail industry news, insights and updates.

Target Customer

Retail professionals and executives in India, including brand managers, retailers, manufacturers, distributors, and industry leaders seeking market insights and access to events, webinars, and advertising opportunities.

Key Differentiator

Offers integrated, category-spanning coverage (apparel, e-commerce, health & beauty, home & decor, FMCG, etc.) plus exclusive Leaders Speak, events, webinars, awards, newsletters, and brand solutions within a single Indian retail-focused platform.

Implementation Timeline

Immediate access upon subscription or app download; advertising campaigns can run on short timelines; value grows with ongoing engagement and newsletters

Pain Points

1Need a credible, up-to-date source for Indian retail news across multiple segments
2Desire curated insights and leadership perspectives
3Interest in advertising or sponsorship opportunities to reach retail decision-makers

Key Features

1News and articles across multiple retail categories
2Exclusive Leaders Speak interviews and insights
3Events, awards, and webinars for industry engagement
4Podcasts and digital covers
5Brand Solutions and Advertise With Us options
6Daily newsletters and RSS feed
7ET Retail app for real-time updates

Target Customer Industries

Client Results

1Stay updated with the latest retail trends and insights in India
2Access to exclusive editorial content and industry perspectives
3Increased brand visibility through advertising and sponsorship opportunities
4Participation in industry events and webinars

Competitive Advantages

1Comprehensive, India-focused retail coverage across categories
2Combined news, exclusives, and events under one brand
3Large professional community (2M+ industry professionals) and active audience
4Multiple revenue/engagement options (advertising, brand solutions, events, webinars)

Key Benefits

1Real-time retail news and insights

2Access to exclusive editorials and leaders’ perspectives

3Engagement through events, webinars, and advertising opportunities

4Mobile app and digital distribution (RSS, newsletters)

Additional Product Information

Product Description

ET Retail is a retail news and information portal from The Economic Times focused on India's retail industry, offering news, exclusives, insights, events, webinars, and brand advertising solutions.

Target Market

Retail brands, manufacturers, retailers, distributors, suppliers, ad buyers, and professionals seeking industry news and events in India

Unique Value Proposition

A single, India-focused retail information ecosystem that combines comprehensive news coverage with exclusive business insights, industry events, and advertising solutions.

Technical Requirements

Internet access; availability of ET Retail app; RSS feed; sitemap

Pricing Model

Pricing/ad rates not disclosed in the provided content

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