ETC Lighting Solutions

Business Profile

Core Value Proposition

[ETC Lighting Solutions] provides high-quality, integrated lighting solutions and control equipment for Theatre, Film & TV studios, architectural spaces and entertainment environments.

Target Customer

{"Theatre lighting designers","Lighting programmers","Facilities/AV managers in educational institutions","Architectural lighting designers and venue operators","Live events producers"}

Key Differentiator

Comprehensive, end-to-end lighting ecosystem spanning Entertainment Fixtures, Entertainment Controls, Architectural Systems, and Networking, with advanced features such as Multiverse wireless DMX/RDM, NFC-enabled fixture management, Daylight HDR tunable white, and the Lustr X8 color gamut.

Implementation Timeline

Not specified in content; implementation value appears to vary by project (case studies reference upgrades and program deployments without explicit timelines).

Pain Points

1Need versatile, high-quality lighting for theatre, educational venues, and architectural applications within a single ecosystem.
2Desire advanced color rendering and tunable white options across fixtures and programs.
3Require reliable, networked control (DMX, sACN/ACN) and scalable, future-proof workflows with easy hardware upgrades.

Key Features

1Extensive fixture families: Source Four, Source Four LED Series 3/2, Source Four Mini, fos/4 line, Desire, ColorSource, and more.
2Advanced color and brightness capabilities: Lustr X8 array, Daylight HDR tunable white, 54,000-hour L70 LED lifetimes (Series 2).
3Wireless and mobile-enabled control: Multiverse wireless DMX/RDM, NFC for fixture setup, and mobile UI integration.
4Upgradeable/retrofit options: Source Four LED Series 3, Source 4WRD II, Source Four Mini LED, and retrofit options for incandescent Source Four fixtures.
5Integrated architectural and automated lighting: Architectural luminaires, automated fixtures, rigging systems, and networked control.

Target Customer Industries

Client Results

1Improved lighting quality and color capability across theatre and educational venues (case-study references).
2Increased flexibility and control through wireless networking and NFC-enabled workflows.
3Ability to upgrade/integrate fixtures and controls with newer ETC technologies without complete replacement.

Competitive Advantages

1Broad product portfolio across fixtures, controls, networking, rigging and distribution in one vendor.
2Leading color science and tunable white capabilities (e.g., Daylight HDR, Lustr X8).
3Strong lifecycle support and ongoing software/firmware updates (e.g., Series 3, Multiverse, NFC).
4Wireless networking compatibility and NFC-based workflows reduce setup time and increase flexibility.

Key Benefits

1High-quality, versatile lighting with advanced color and white-tidelity options.

2Flexible, wireless and wired control across multiple formats and venues.

3Easily upgradable fixtures and controls with retrofit options.

4Strong integration with architectural lighting and automated systems.

Case Studies & Success Stories

Austin Independent School District Theatre Programs Thrive with ETC Lighting Solutions

Case #1

AISD theatre programs benefited from ETC lighting solutions (educational sector case study).

Dripping Springs High School Upgrades with ETC

Case #2

High school theatre lighting upgrades implemented with ETC products.

ATG Entertainment Enhances Lighting Flexibility with ETC ColorSource ThruPower

Case #3

ATG Entertainment leveraged ColorSource ThruPower to improve lighting flexibility.

High End Systems Zeo Adds Dramatic Effect at the Halftime Show

Case #4

Zeo lighting technology used to create dramatic effects in a high-profile halftime show.

Additional Product Information

Product Description

A broad portfolio of lighting fixtures, controls, networking, rigging, and related services for theatre, film, studio and architectural applications.

Target Market

Theatres, schools and universities, museums and exhibition spaces, retail and hospitality venues, film/TV studios, and live event productions.

Unique Value Proposition

End-to-end lighting ecosystem enabling high-quality light, advanced color and tunable white, wireless and networked control, and scalable, upgradeable solutions across entertainment and architectural environments.

Technical Requirements

Networking uses ACN/sACN; supports DMX and DMX/RDM; 0-10V; DALI; NFC for fixture management; Multiverse wireless DMX/RDM for modern workflows; LED lifetimes and color rendering specs vary by fixture family (e.g., Lustr X8, Daylight HDR).

Pricing Model

Not specified in content.

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