Eurostar
Business Profile
Core Value Proposition
Eurostar provides fast, flexible, city-center to city-center European train travel with no airport transfers.
Target Customer
Leisure travelers and business travelers seeking efficient, convenient rail travel across Europe; frequent travelers who value rewards and streamlined booking.
Key Differentiator
City-center to city-center high-speed rail across multiple European countries with no required airport transfers, combined with flexible fare options, a loyalty program, and a mobile app for easy travel management.
Implementation Timeline
Value available immediately upon booking and travel; real-time updates during trips; loyalty rewards and app benefits accessible as soon as enrolled.
Pain Points
- 1Time wasted and hassle associated with airports and air travel when moving between major European cities.
- 2Need for flexible booking options and the ability to change plans without heavy penalties.
- 3Difficulty tracking and managing bookings across multiple trips and destinations, including real-time travel information.
Key Features
- 1Book trains and create Train + Hotel or Hotel packages
- 2Eurostar app with real-time travel information, mobile tickets, and easy booking management
- 3Club Eurostar rewards for discounts and upgrades
- 4Live train status and timetables for selected routes
- 5Tickets storable in the app or Apple Wallet with multiple language support
Target Customer Industries
Decision Makers
- 1Travel Manager
- 2Procurement Manager
- 3Head of Corporate Travel
- 4Finance Manager
- 5IT/Travel Technology Manager
Client Results
- 1Faster and more convenient travel between major European cities
- 2Reduced reliance on air travel and associated time and security processes
- 3Improved traveler experience through real-time updates, easy ticket access, and loyalty rewards
- 4Potential cost savings through flexible fares and discounts
Competitive Advantages
- 1No airport transfers; city-center to city-center travel
- 2High-speed rail connections across multiple European cities
- 3Flexible fare options with free exchanges and refunds under certain conditions
- 4Mobile app-based travel management and digital tickets (including Apple Wallet)
- 5Eco-friendly alternative to flying (go greener with Eurostar)
Key Benefits
Additional Product Information
Product Description
Eurostar provides high-speed rail travel between major European cities, offering train-only and train + hotel packages, a dedicated business portal, a mobile app, and loyalty rewards.
Target Market
Leisure and business travelers in Europe seeking efficient, center-to-center rail travel and packaged travel options.
Unique Value Proposition
Fast, city-center to city-center European rail travel with no airport transfers, flexible pricing, loyalty rewards, and a user-friendly app for seamless travel management.
Technical Requirements
Mobile app available in English, French, Dutch, and German; tickets can be stored in the app or Apple Wallet.
Pricing Model
Pricing examples shown include: from $52 for certain London-Brussels/Paris/Amsterdam routes (one-way with mandatory return); from $34 for certain Brussels-Paris region routes. Up to 50% discount off standard fare on selected departures; flexible fare rules vary by ticket type.
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