Event Marketer
Business Profile
Core Value Proposition
Event Marketer provides strategic insights, news, case studies, research, and resources to help brands and agencies plan and execute experiential marketing and live-brand experiences.
Target Customer
Strategic brand-side experiential marketers and event agency executives
Key Differentiator
Offers Experiential Intelligence Reports and a comprehensive, evergreen library of case studies, plus access to magazines, digital editions, webinars, and an events ecosystem; positions as a primary source for benchmarks, trends, and award-winning practices in experiential marketing
Implementation Timeline
Not explicitly stated in content; includes ongoing access to subscriptions, biannual Experiential Intelligence Reports, and a program of live events and on-demand content
Pain Points
- 1Need for authoritative industry insights and trends in experiential marketing
- 2Lack of accessible benchmarking data and measurement frameworks
- 3Desire for a large library of case studies and best practices to inform pitches and programs
Key Features
- 1Experiential Intelligence Reports (EIRs) with benchmarking and market data
- 2Event Marketer Magazine and Digital Editions
- 3Campaign Finder with a searchable database of case studies
- 4Newsletters (The Sizzle and Video Showcase) and on-demand webinar access
- 5Live and on-demand webinars, conferences, and events (e.g., Experiential Marketing Summit)
- 6Lists and awards (It List, Fab 50, Ex Awards, etc.)
- 7Access to past issues and archives, with unlimited access for subscribers
- 8Subscriber benefits including discounts to events (e.g., Experiential Marketing Summit) and market research briefings
- 9Up to 20 user seats per organization for subscriptions
Target Customer Industries
Decision Makers
- 1Chief Brand Officer
- 2Events Director
- 3National Ambassador
Client Results
- 1CI Games activation at Gamescom 2025: demand exceeded capacity by 15% with more than 200 tattoos and henna designs completed
- 2CI Games activation featured a tattoo studio, fashion show, and social engagement hub, aligning with branded storytelling goals
- 3Lords of the Fallen II trailer at Gamescom Opening Night Live reached 72 million viewers worldwide
- 4Hendrick’s Gin experiential activations demonstrated a narrative-driven, intimate storytelling approach and leveraged budget-conscious asset reuse
Competitive Advantages
- 1Disruptive, brand-aligned experiential activations that push traditional boundaries
- 2Ability to maximize budget through creative reuse of existing assets
- 3Strong storytelling focus with audience-centric experiences
- 4Comprehensive research and benchmarking through Experiential Intelligence Reports
- 5Extensive library of case studies and real-world examples to inform strategy
- 6Access to a wide ecosystem of events, webinars, and awards to build networks
Key Benefits
Case Studies & Success Stories
Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’
Describes Hendrick’s multi-venue experiential campaigns (House of Wonders, Time Traveler’s Tavern, Undersea Imaginarium, etc.) and storytelling-driven approach, including budget-conscious innovation and attendee-centric details. No explicit ROI metrics provided.
CI Games Disrupts Gamescom with a Dark Fantasy Tattoo Sanctum
Activation at Gamescom 2025 featuring a tattoo studio, tattoos/henna designs inspired by Lords of the Fallen II, and a social- and media-forward footprint. Result: demand exceeded planned capacity by 15% with over 200 tattoos; 72 million viewers reached for the trailer launch.
Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event
Explores virtual event design, audience interaction, and product reveals at Duocon 2025, including LinkedIn score integration and expanded Chess course. Emphasizes accessibility via YouTube streaming and chat for broad participation.
Additional Product Information
Product Description
A media publication and resource for experiential marketers, delivering news, trends, case studies, research, and events to help brands and agencies design and measure brand experiences.
Target Market
Brands, marketing leaders, and event agencies involved in experiential marketing and live brand experiences; buyers/procurement communities for event technologies, venues, and services
Unique Value Proposition
The leading source for experiential marketing intelligence, featuring the longest-running industry research, a deep library of case studies, and an ecosystem of magazines, digital editions, webinars, and events—plus exclusive insights through Experiential Intelligence Reports and a Campaign Finder.
Technical Requirements
{"Online access to eventmarketer.com with subscriber accounts","YouTube streaming for online events (Duocon) and live chat features for interaction","Subscription allowing up to 20 users per organization"}
Pricing Model
{"{\"tier\":\"Elite\",\"price\":\"$55 per month or $599 per year\",\"notes\":\"Unlimited access to eventmarketer.com; all magazine issues; past editions in digital archives; 25% discount to EM Summit; access to EventTrack Research; unlimited Campaign Finder; subscriber-only briefings\"}","{\"tier\":\"Pro\",\"price\":\"$35 per month or $299 per year\",\"notes\":\"Same access as Elite (unlimited site access, webinars, archives); includes EIRs and Research; 25% discount to EM Summit; Campaign Finder access; 20-user license eligibility\"}","{\"tier\":\"Free / Basic\",\"price\":\"Free\",\"notes\":\"Free registration; access to limited content; unlimited on-demand access to EM webinars for subscribers; non-subscribers may pay per webinar\"}"}
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