Exame (news & insights platform)
Business Profile
Core Value Proposition
Exame provides exclusive news, analyses and behind-the-scenes insights for decision-makers in markets and large businesses.
Target Customer
Executives and decision-makers in businesses and organizations (C-level, directors, managers, analysts) seeking timely business news, insights and strategic context.
Key Differentiator
Combines broad business coverage with specialized verticals (Exame Insight, ESG, Exame Agro, Exame Sul, Melhores e Maiores) and branded content, plus access to exclusive rankings and industry-focused newsletters.
Implementation Timeline
Conteúdo e insights podem ser consumidos imediatamente via atualizações diárias, newsletters e acesso on-line; valor é entregue no curto prazo por meio de assinaturas/inscrições para newsletters e conteúdos exclusivos.
Pain Points
- 1Need for timely, reliable business news and market analyses for strategic decisions
- 2Desire for benchmarking and visibility of leading companies (via Melhores e Maiores)
- 3Interest in ESG, sustainability insights and sector-specific case studies
Key Features
- 1News, analyses and opinions across economy, business, technology and career
- 2Exame Insight: exclusive news, analyses and behind-the-scenes market insights (with sign-up for updates)
- 3Verticals and content hubs: ESG, Exame Agro, Exame Sul, etc.
- 4Newsletters and digital channels; video content; branded content (Exame Solutions)
- 5Tools and guides: career resources, calculators, investment guides
Target Customer Industries
Decision Makers
- 1CEO
- 2CFO
- 3COO
- 4CTO
- 5VP / Vice President
- 6Diretor
- 7Gerente
- 8Coordenador
- 9Analista
- 10Executivo de alto nível
Client Results
- 1Case study: Rhodia e Veolia alcançaram 94% de reúso de água em fábrica de São Paulo (parceria destacada pela cobertura ESG)
Competitive Advantages
- 1Cobertura abrangente de negócios, economia, tecnologia e carreira
- 2Conteúdo exclusivo e analítico com foco em decisão e bastidores (Exame Insight)
- 3Botões de monetização e alcance: newsletters, vídeos, capítulos editoriais e conteúdo Branded (Exame Solutions)
- 4Ranking e benchmarking reconhecidos (Melhores e Maiores)
- 5Foco em ESG e temas estratégicos relevantes para COP30 e sustentabilidade
Key Benefits
Case Studies & Success Stories
Parceria Rhodia e Veolia – reúso de água
Parceria entre Rhodia e Veolia alcançou 94% de reúso de água em fábrica de São Paulo
Additional Product Information
Product Description
Plataforma de mídia brasileira oferecendo notícias, análises, opinião e conteúdos exclusivos sobre negócios, economia, tecnologia e carreira, com vertentes e newsletters especializadas (inclui Exame Insight, ESG, Melhores e Maiores).
Target Market
Empresas, executivos, equipes de estratégia, investidores e profissionais que buscam informação confiável para tomada de decisões.
Unique Value Proposition
Combina cobertura abrangente de mercado com conteúdo exclusivo, rankings de desempenho corporativo e foco em ESG, entregando insights acionáveis para tomadores de decisão.
Technical Requirements
Acesso via internet; existe oferta de newsletters e conteúdos pagos/assinados, conforme as opções do site (não detalhado no conteúdo fornecido).
Pricing Model
Não especificado no conteúdo fornecido; há opções de assinatura/entrar em contato para acesso completo.
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