EXMO

Business Profile

Core Value Proposition

EXMO provides a cryptocurrency exchange platform that lets users buy, sell, and hold cryptocurrencies with a simple trading experience and advanced tools, including a multicurrency wallet and API access.

Target Customer

Crypto traders and investors of all levels seeking an easy-to-use, feature-rich platform; multilingual users; customers registered in Poland for regulatory purposes; global traders leveraging the platform's tools and assets.

Key Differentiator

Poland-regulated with Ledger custodial security, a large base of users (1M traders), earning and referral programs, EXMO Premium for fee discounts, and a native EXMO Coin.

Implementation Timeline

Immediate onboarding via sign-up; mobile app enables on-the-go trading and monitoring

Pain Points

1Security and custody of funds
2Need for a user-friendly interface for beginners
3Access to a broad set of assets and robust trading tools

Key Features

1Simple Trade and Advanced Trade for buying/selling crypto
2Multicurrency Wallet
3API for integrations
4Referral Program (up to 40% of referrals' trading commission)
5EXMO Premium with up to 100% trading fee discounts

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

11 million traders trust EXMO
2Earn program: almost 3,000 users received $346,025 in rewards
3Up to 5% APY on BTC and ETH
4Regulated and registered crypto exchange in Poland
5Security with Ledger custodial solutions

Competitive Advantages

1Security via Ledger custodial solutions
2Polish regulation and local registration
3Large user base and liquidity (1M traders; notable trading volumes)
4Diverse funding and trading options (Visa/Mastercard, API, mobile app)
5Earn and referral programs; Premium for fee discounts

Key Benefits

1Easy and quick crypto trading

2Strong security and custody

3Broad asset availability and trading tools

4Mobile app and TradingView-powered charts

5Incentives: earn rewards, referral commissions, and premium fee discounts

Additional Product Information

Product Description

EXMO is a Bitcoin and cryptocurrency exchange founded in 2014, offering dozens of assets and features such as Simple Trade, Advanced Trade, Multicurrency Wallet, API, Referral Program, and EXMO Premium.

Target Market

Global cryptocurrency traders and investors; Poland-resident customers per regulatory disclosure; users seeking multilingual access and diverse trading tools

Unique Value Proposition

A regulated, security-conscious crypto exchange platform with user-friendly trading, extensive assets, and incentive programs (Earn, Premium, referrals) supported by a Polish-regulated framework.

Technical Requirements

API access for integrations; TradingView charts on the platform; mobile app for iOS/Android

Pricing Model

Trading fees with Premium fee discounts up to 100%; referral commissions (up to 40% of referrals' trading commission); Earn rewards program; APY on select assets (BTC/ETH up to 5%)

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