Explore Minnesota
Business Profile
Core Value Proposition
[Explore Minnesota] provides travel planning resources, inspiration, and official information to help people visit or move to Minnesota.
Target Customer
Prospective travelers planning trips to Minnesota; individuals considering relocating to Minnesota; tourism industry partners and event organizers.
Key Differentiator
Official state tourism organization offering a centralized, free source of Minnesota travel planning content, itineraries, guides, and relocation information, plus direct support and partnerships.
Implementation Timeline
Value is available immediately upon visiting the site or signing up for newsletters/ordering guides; no implementation period is required beyond user action.
Pain Points
- 1Difficulty finding reliable, official Minnesota travel and relocation information.
- 2Need for curated, seasonally relevant itineraries and inspiration.
- 3Access to free planning resources (travel guides, newsletters) to support trip planning or relocation.
Key Features
- 1Comprehensive destination content with things to do, places to stay, and planning tools.
- 2Free travel guides (online and orderable) and free newsletters with curated content.
- 3Move to Minnesota resources and planning content (Move to Minnesota, Life in Minnesota, etc.).
- 4Plan Your Trip and official travel planning kits; partnerships and press kits for industry.
- 5Travel stories and inspiration (Minnesota Travel Stories) and seasonal content.
Target Customer Industries
Client Results
- 1Immediate access to official travel planning resources and destination information.
- 2Discovery of itineraries, destinations, and travel ideas for Minnesota.
- 3Access to free travel guides and regular updates via newsletters.
Competitive Advantages
- 1Official, centralized source of Minnesota travel and relocation information.
- 2Free resources: travel guides, newsletters, and planning content.
- 3Seasonal and themed itineraries plus travel stories for inspiration.
- 4Direct contact options (phone, email) and resources for partnerships.
- 5Dedicated content for moving to Minnesota and living there.
Key Benefits
Case Studies & Success Stories
Music in Minnesota – Two music lovers from Chicago tick Paisley Park off their bucket list
Travel story highlighting a Chicago-based pair visiting Paisley Park and Minnesota's music scene.
From Minneapolis to Lake of the Woods – A couple South Carolina-based anglers visit the Walleye Capital of the World
Travel story about a couple visiting Minnesota's fishing destinations.
Best friends Ben and Claire snack their way across the state
Travel story about friends exploring Minnesota's food scene.
Additional Product Information
Product Description
Official Minnesota travel and relocation information portal offering things to do, places to stay, itineraries, planning resources, and travel guides.
Target Market
Travelers planning visits to Minnesota; individuals considering relocation to Minnesota; tourism industry partners and media/press looking for information and assets.
Unique Value Proposition
Official state tourism resource delivering free, comprehensive planning content and relocation information, including itineraries, guides, stories, and partnerships.
Technical Requirements
No special technical prerequisites noted beyond general internet access; resources are web-based and free to access.
Pricing Model
Free access to content; free newsletters; option to order a free travel guide.
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