Ezoic
Business Profile
Core Value Proposition
Ezoic provides a data-driven ad monetization platform that enables sites to maximize revenue through intelligent ad management and first-party data integration via ezID, connecting publishers with direct advertisers and major ad networks.
Target Customer
Web publishers and website owners looking to monetize content via ads
Key Differentiator
End-to-end monetization with integrated first-party data identity (ezID), real-time per-pageview optimization, a mix of premium ad opportunities (Brand Ad Deals, Ad-ID, direct ad sales), and partnerships across major ad networks including Google Ad Exchange, plus an edge delivery option for faster loading.
Implementation Timeline
Case studies indicate measurable results within 1–30 days (e.g., 30 days for RPS; 1 day for engagement). ChromeUnboxed reports revenue increase since 2023; broader claims emphasize rapid performance gains from ezID and adaptive ad strategies.
Pain Points
- 1Difficulty maximizing ad revenue and engagement across sites
- 2Complex identity/advertising targeting while protecting user data (privacy concerns, cookie-deprecation challenges)
- 3Fragmented ad tech stack with multiple intermediaries and diverse ad partners
Key Features
- 1Intelligent Ad Management that adjusts to each pageview in real time
- 2ezID: First-party data identity solution for privacy-safe targeting
- 3Rewarded Ads and Custom Ad Revenue Solutions
- 4Brand Ad Deals and direct ad sales support, plus Ad-ID and major ad network integrations
- 5Edge delivery (Ezoic Edge) to improve page load times
Target Customer Industries
Decision Makers
- 1CEO
- 2Founder
- 3Publisher Success Manager
Client Results
- 1ChromeUnboxed: 152% Increase In Revenue Since 2023
- 2BroadwayWorld: 30% Increase In RPS (ePMV) In First 30 days; 25% Increase In User Engagement Since Day 1; 2.1M Subscribed Members Across 3 Channels Since 2020
Competitive Advantages
- 1Comprehensive, end-to-end monetization platform (ad management, identity, demand, and optimization)
- 2First-party data integration via ezID to improve targeting without sharing user data
- 3Access to premium ad opportunities (Brand Deals, Ad-ID, major networks) and direct ad sales
- 4Eliminates unnecessary intermediaries with supply-path optimization
- 5Performance-focused capabilities including Rewarded Ads and edge delivery for speed
Key Benefits
Case Studies & Success Stories
ChromeUnboxed Case Study
152% Increase In Revenue Since 2023; publishers emphasize needing the best tools and support, which Ezoic provides
BroadwayWorld Case Study
30% Increase In RPS (ePMV) In First 30 days; 25% Increase In User Engagement Since Day 1; 2.1M Subscribed Members Across 3 Channels Since 2020
Additional Product Information
Product Description
Ezoic provides an end-to-end, data-driven ad monetization platform that optimizes revenue through intelligent ad management, first-party data integration via ezID, and connections to direct advertisers and major ad networks (including Ad-ID, Major Ad Networks, Google Ad Exchange). It also offers Rewarded Ads, Brand Ad Deals, and a fast edge delivery option (Ezoic Edge).
Target Market
Online publishers, content sites, and publishers seeking to monetize traffic through programmatic and direct ad sales
Unique Value Proposition
A comprehensive ad monetization stack that combines first-party data identity (ezID), intelligent per-pageview optimization, access to premium demand, and direct-publisher partnerships, all while reducing data fragmentation and maintaining privacy.
Technical Requirements
{"EzID integration for identity and targeting (privacy-safe hashed emails or phone numbers)","Google One Tap compatibility","Audience list connection/upload via Identity Hub","Support for direct ad sales and brand deals integration"}
Pricing Model
Not specified in the provided content
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