Fab Marketplace (Fab)
Business Profile
Core Value Proposition
Fab provides a digital marketplace that allows creators to discover, share, buy and sell high quality, real-time-ready game assets and related content (environments, VFX, audio, animations, characters, plug-ins, etc.).
Target Customer
Creators, artists, and publishers who produce or buy digital game assets; game developers and studios; independent creators; users seeking assets compatible with multiple engines and platforms.
Key Differentiator
High seller-friendly revenue model (88% revenue share with 100% until the end of 2024) combined with multi-engine/platform compatibility and integration within the Epic Games ecosystem (Unity, Unreal Engine, UEFN, MetaHuman, etc.), plus onboarding/migration tooling for creators.
Implementation Timeline
Not specified in the content; onboarding described as intuitive with migration tools for publishers
Pain Points
- 1Difficulty monetizing and selling digital assets efficiently across platforms
- 2Onboarding friction for sellers to publish and migrate assets between marketplaces
- 3Limited license flexibility and reach to a broad buyer audience
Key Features
- 1Marketplace for discovering, sharing, buying and selling various asset types (3D, textures, VFX, audio, animations, templates, plug-ins, etc.)
- 2Limited-Time Free assets and on-sale content to boost discoverability
- 3Publisher program with an 88% revenue share (100% until end of 2024) and multi-license support
- 4Multi-engine, multi-platform compatibility and integrations (Unity, Unreal Engine, UEFN, MetaHuman)
- 5Creator resources and community integrations (Epic Developer Community, tutorials, migration tools)
Target Customer Industries
Client Results
- 1Increased revenue potential for sellers through a creator-first revenue share model
- 2Expanded buyer reach via Fab’s marketplace and Epic Games ecosystem
- 3Ability to publish assets compatible with multiple engines and platforms
Competitive Advantages
- 1Industry-leading 88% revenue share for sellers (100% until end of 2024)
- 2Multi-engine and multi-platform compatibility for assets
- 3Strong ecosystem connections via Epic Games, Unity, Unreal Engine, UEFN, MetaHuman and related resources
- 4Onboarding and migration tooling to facilitate selling across Fab
- 5Access to a broad catalog of asset types and curated content (limited-time free content, featured sellers)
Key Benefits
Additional Product Information
Product Description
A digital marketplace that enables creators to discover, share, buy and sell real-time-ready game assets, environments, VFX, audio, animations, characters, plug-ins, and more; supports multiple engines and licensing options.
Target Market
Creators, publishers, and game developers looking to monetize or source digital assets for games and experiences; asset creators seeking a broad buyer audience and multi-engine compatibility.
Unique Value Proposition
Fab combines a creator-first marketplace with strong revenue incentives and broad cross-engine compatibility, backed by Epic Games ecosystem integrations and onboarding tools to scale a creator business.
Technical Requirements
Assets are described as real-time-ready and compatible with Unity, Unreal Engine, UEFN, MetaHuman; Fab provides onboarding/migration tools for creators; platform supports publishing and asset management within Fab’s marketplace.
Pricing Model
Seller revenue share: 88% to sellers (with 100% revenue share available until end of 2024); pricing and licenses vary by asset type and license options; limited-time free content available for promotion.
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