Famitsu.com (ファミ通.com)

Business Profile

Core Value Proposition

Famitsu.com provides up-to-date game and entertainment information, including the latest news, release calendars, reviews, game sales rankings, and creator interviews across Switch, PS5, PS4, Xbox Series X, and apps.

Target Customer

Japanese gamers and entertainment fans; game developers and publishers seeking coverage; advertisers looking to reach a gaming audience

Key Differentiator

A one-stop, multi-format gaming information hub offering news, interviews, features, reviews, rankings, release schedules, and promos, with breadth across platforms and content types (ニュース, インタビュー, 取材・リポート, レビュー, 広告・キャンペーン).

Implementation Timeline

Content updated and published frequently; examples in content show timestamps like 8 hours ago, 1 day ago, indicating near-real-time updates.

Pain Points

1Need for a centralized source to track up-to-date gaming news and release information across multiple platforms.
2Desire for diverse content (news, reviews, interviews, rankings) in one ecosystem.
3Opportunity for brands to advertise or promote within a prominent gaming media property.

Key Features

1News coverage and feature articles
2インタビュー (creator/interview content)
3取材・リポート (coverage/reports)
4レビュー (reviews)
5ゲーム販売本数ランキング (sales rankings)
6ゲーム発売スケジュール (release calendars)
7広告・プレゼント・アンケート (advertising and promotions)
8動画・特集・企画記事 (video content, special features)

Target Customer Industries

Competitive Advantages

1Comprehensive coverage across multiple content formats in one site
2Deep integration with major gaming platforms and media (Switch, PS5, PS4, Xbox Series X, PC, apps)
3Includes not only news and reviews but also sales rankings and interviews with creators
4Advertising opportunities and promotional content (広告掲載) backed by Kadokawa Game Linkage Inc.

Key Benefits

1Up-to-date news and release information across platforms

2In-depth reviews and expert interviews

3Sales rankings to gauge market trends

4Promotional opportunities for brands and partners

Additional Product Information

Product Description

A game and entertainment information site delivering the latest news, release dates, reviews, rankings, and creator interviews across major platforms, plus video content and promotional features.

Target Market

Japanese gaming community, entertainment enthusiasts, and industry stakeholders seeking timely information and insights

Unique Value Proposition

A diversified, authoritative hub for gaming and entertainment information that aggregates news, reviews, rankings, interviews, and promotions across platforms, supported by Kadokawa Game Linkage.

Technical Requirements

Not specified in the content

Pricing Model

Not specified in the content; advertising/promo opportunities implied

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