Fathom Analytics
Business Profile
Core Value Proposition
Fathom Analytics provides a privacy-first alternative to Google Analytics.
Target Customer
Website owners, developers, and marketers who want simple, privacy-preserving analytics and easy implementation across websites and web apps; appeals to teams of all sizes including Fortune 100s and governments, plus individual creators and small businesses.
Key Differentiator
No cookies and no cookie banners; IP anonymization; GDPR/CCPA/ePrivacy compliance; real-time data with bot/spam filtering; lightweight 2kB script that works with any CMS/framework; 20+ years data retention; independent, investor-free team focused on customers.
Implementation Timeline
Setup in minutes with a single-line script; immediate real-time data after installation; 7-day free trial available
Pain Points
- 1Analytics tools that are complex, intrusive, and hard to understand
- 2Need to avoid cookie banners and privacy compliance burdens while still gathering insights
- 3Data being polluted by bots, scrapers, and spam traffic requiring filters
Key Features
- 1Single-line script that works with any site, CMS, or framework
- 2Real-time analytics with bot/spam blocking
- 3Event tracking for newsletters, clicks, ecommerce, etc.
- 4Campaigns and newsletters tracking using UTMs
- 5Email reports and dashboards, with data visible over long periods (data retention)
Target Customer Industries
Decision Makers
- 1CEO
- 2Creative Director
- 3Founder
- 4Cofounder
- 5Creator
- 6SEO Expert
Client Results
- 1Real-time insights with privacy protections and no reliance on cookies
- 2Faster site performance due to a lightweight script and no cookie banners, with claims of faster websites and better SEO in testimonials
- 3Clear, understandable metrics across multiple properties
Competitive Advantages
- 1Privacy-first and cookie-free analytics
- 2No clutter from cookie banners or consent banners
- 3GDPR/CCPA/ePrivacy compliance across regions
- 4Lightweight, fast-loading script (2kB) suitable for developers
- 5Long data retention (20 years) for historical analysis
- 6Easy integrations with WordPress, Next.js, Vue.js, ConvertKit, and more
Key Benefits
Case Studies & Success Stories
Huberman Lab analytics powered by Fathom
Analytics for Huberman Lab are powered by Fathom, highlighting ease of use and real-time insights while remaining privacy-compliant.
Vue.js website uses Fathom
Evan You, creator of Vue.js, notes the Vue.js website uses Fathom for privacy-friendly analytics; described as lightweight and respectful of user privacy.
Additional Product Information
Product Description
A privacy-first analytics tool that provides a simple, cookie-free alternative to Google Analytics, offering real-time data, easy setup, bot/spam filtration, long data retention, and strong privacy/compliance guarantees.
Target Market
Websites and web applications, from individual developers to large organizations seeking privacy-compliant analytics with minimal setup and fast performance.
Unique Value Proposition
Privacy-focused, cookie-free analytics that are easy to implement, lightweight, and compliant with major privacy laws, without sacrificing actionable insights.
Technical Requirements
One-line embed script (~2kB) that works with any site, CMS, or framework; integrates with WordPress, Next.js, Vue.js, ConvertKit, and more; no cookies required
Pricing Model
Free trial for 7 days; pricing starts at $15 per month afterward
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