Feasting At Home
Business Profile
Core Value Proposition
Feasting At Home provides healthy, seasonal whole-food recipes with a plant-forward focus from a professional chef's home kitchen.
Target Customer
Home cooks and food enthusiasts seeking healthy, seasonal plant-based meals; readers interested in vegan/vegetarian options, quick weeknight dinners, and chef-inspired recipes.
Key Differentiator
Chef-created, seasonal, plant-forward recipes by Sylvia Fountaine (25+ years as a professional chef and former restaurant owner), with an optional ad-free membership to streamline the experience.
Implementation Timeline
Value available immediately upon visiting the site or subscribing; ad-free experience starts with checkout for the membership option.
Pain Points
- 1Need for healthy, seasonal meals that are easy to prepare
- 2Desire for plant-based/vegetarian options within a broad recipe library
- 3Distraction from ads while browsing recipes
Key Features
- 1Vegan & Vegetarian recipe collections and categories (ALL RECIPES, DINNER IDEAS, SALADS, SOUPS, etc.)
- 2Plant-forward, wholesome, chef-tested recipes
- 330-minute meals and fast dinner ideas
- 4Sourdough recipe collection
- 5The Staples: flavor boosters and sauces
- 6Shop Recipe Box / My Recipe Box for saving and organizing recipes
- 7Ad-free Membership option
- 8Gift subscriptions
Target Customer Industries
Decision Makers
- 1N/A (consumer subscription product)
Client Results
- 1Access to a large collection of healthy, seasonal recipes
- 2Ad-free browsing with a paid membership
- 3Inspiration for plant-forward meals and diverse cuisines
- 4Ability to save and organize favorite recipes in a personal recipe box
Competitive Advantages
- 1Chef-driven, seasonal, plant-forward recipes
- 2Hundreds of vegan/vegetarian options and diverse cuisine inspirations
- 3Ad-free membership for uninterrupted browsing
- 4Established culinary credibility from Sylvia Fountaine (former restaurant owner and wedding caterer)
- 5Specialty collections (e.g., Sourdough) and quick 30-minute meals
Key Benefits
Additional Product Information
Product Description
Feasting At Home is a recipe-focused website offering healthy, seasonal, plant-forward recipes from a professional chef, with vegan/vegetarian options and an ad-free membership option.
Target Market
Individuals and families seeking healthy, home-cooked meals with plant-based and vegetarian options; cooking enthusiasts looking for chef-inspired recipes.
Unique Value Proposition
Chef-created, seasonal, plant-forward recipes accessible online, with an optional ad-free membership to enhance the cooking and browsing experience.
Technical Requirements
Online sign-up forms require JavaScript; standard web-based checkout using a credit card for subscriptions
Pricing Model
Ad Free Level subscription: $49 per year; Gift subscriptions available for the same plan
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