Fido

Business Profile

Core Value Proposition

Fido provides mobile phones, plans and related services in Canada with online-exclusive offers, financing on select plans, and roaming options.

Target Customer

Canadian consumers seeking mobile services and devices, including postpaid and prepaid customers, and travelers who use roaming options.

Key Differentiator

Exclusivity with Rogers for certain device offers; availability of Rogers Satellite beta; online-exclusive promotions; Roam Travel Pass options; financing with $0 down on select devices.

Implementation Timeline

Not specified in content

Pain Points

1High upfront device costs prevented by financing and $0 down offers for select devices.
2Shipping fees on devices, mitigated by free shipping on select devices with in-store pickup.
3Limited roaming and international calling options without add-ons.

Key Features

1Online-exclusive offers and discounts (including $80 setup fee waived).
2Financing on approved credit for select plans (e.g., $0 down on certain devices).
3Free shipping on select devices with in-store pickup.
4Roaming options including Fido Roam Travel Pass (14 or 30 days) and Worldwide Combo add-on for calling/texting.
530-day hassle-free return policy and easy online shopping.

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Lower upfront costs for devices via financing and $0 down offers.
2Increased data with promotions (e.g., 50GB/month with a 10GB bonus).
3Expanded roaming and international calling options for travelers.
4Rewards via Rogers Mastercard for postpaid customers (3% cash back).

Competitive Advantages

1Online-exclusive promotions and discounts.
2Waived setup fee of $80 and free shipping on select devices with in-store pickup.
3Flexible device financing with approved credit and Auto-Pay integration.
4Travel-friendly options (Fido Roam Travel Pass, Worldwide Combo).
5Partnerships and promotions tied to Rogers ecosystem (exclusive offers).

Key Benefits

1No shipping fees on select devices with in-store pickup.

2Zero down payment on select devices (0$ down financing) on approved credit.

3Online-exclusive offers and promotions.

4Roaming and travel options (Fido Roam, Travel Pass, Worldwide Combo).

530-day returns and hassle-free shopping.

Additional Product Information

Product Description

Canadian wireless brand offering mobile phones, postpaid and prepaid plans, device financing, roaming options, and online-exclusive promotions.

Target Market

Canadian consumers seeking mobile services and devices, including postpaid and prepaid users and travelers needing roaming options.

Unique Value Proposition

Exclusive online offers with financing options, roaming/travel add-ons, and Rogers ecosystem partnerships that enhance device access and travel convenience.

Technical Requirements

Some offers require approved credit and Auto-Pay. Online shopping implies internet access and JavaScript-enabled site for full functionality (content mentions 'Please enable JavaScript to continue').

Pricing Model

{"0 down financing for devices (e.g., iPhone 17 Pro). Full price: $1,644.","50GB data offers: 40GB for $45/mo (+10GB bonus data) (total 50GB/mo).","New iPhone Air and similar promos with optional $80 Setup Service Fee.","3GB prepaid for $28/mo (Chatr/prepaid).","Travel and roaming add-ons with separate pricing (e.g., 14/30-day Travel Pass)."}

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