Fido
Business Profile
Core Value Proposition
Fido provides mobile phones, plans and related services in Canada with online-exclusive offers, financing on select plans, and roaming options.
Target Customer
Canadian consumers seeking mobile services and devices, including postpaid and prepaid customers, and travelers who use roaming options.
Key Differentiator
Exclusivity with Rogers for certain device offers; availability of Rogers Satellite beta; online-exclusive promotions; Roam Travel Pass options; financing with $0 down on select devices.
Implementation Timeline
Not specified in content
Pain Points
- 1High upfront device costs prevented by financing and $0 down offers for select devices.
- 2Shipping fees on devices, mitigated by free shipping on select devices with in-store pickup.
- 3Limited roaming and international calling options without add-ons.
Key Features
- 1Online-exclusive offers and discounts (including $80 setup fee waived).
- 2Financing on approved credit for select plans (e.g., $0 down on certain devices).
- 3Free shipping on select devices with in-store pickup.
- 4Roaming options including Fido Roam Travel Pass (14 or 30 days) and Worldwide Combo add-on for calling/texting.
- 530-day hassle-free return policy and easy online shopping.
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Lower upfront costs for devices via financing and $0 down offers.
- 2Increased data with promotions (e.g., 50GB/month with a 10GB bonus).
- 3Expanded roaming and international calling options for travelers.
- 4Rewards via Rogers Mastercard for postpaid customers (3% cash back).
Competitive Advantages
- 1Online-exclusive promotions and discounts.
- 2Waived setup fee of $80 and free shipping on select devices with in-store pickup.
- 3Flexible device financing with approved credit and Auto-Pay integration.
- 4Travel-friendly options (Fido Roam Travel Pass, Worldwide Combo).
- 5Partnerships and promotions tied to Rogers ecosystem (exclusive offers).
Key Benefits
Additional Product Information
Product Description
Canadian wireless brand offering mobile phones, postpaid and prepaid plans, device financing, roaming options, and online-exclusive promotions.
Target Market
Canadian consumers seeking mobile services and devices, including postpaid and prepaid users and travelers needing roaming options.
Unique Value Proposition
Exclusive online offers with financing options, roaming/travel add-ons, and Rogers ecosystem partnerships that enhance device access and travel convenience.
Technical Requirements
Some offers require approved credit and Auto-Pay. Online shopping implies internet access and JavaScript-enabled site for full functionality (content mentions 'Please enable JavaScript to continue').
Pricing Model
{"0 down financing for devices (e.g., iPhone 17 Pro). Full price: $1,644.","50GB data offers: 40GB for $45/mo (+10GB bonus data) (total 50GB/mo).","New iPhone Air and similar promos with optional $80 Setup Service Fee.","3GB prepaid for $28/mo (Chatr/prepaid).","Travel and roaming add-ons with separate pricing (e.g., 14/30-day Travel Pass)."}
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