FilmBook

Business Profile

Core Value Proposition

FilmBook provides independent entertainment news coverage, film and TV reviews, trailers, and festival reporting for readers and industry advertisers.

Target Customer

{"Film and TV enthusiasts seeking news, reviews, trailers, and festival coverage","Industry professionals and brands seeking to advertise to entertainment audiences (18-49)","Advertisers looking for brand-building campaigns and product placements in entertainment media"}

Key Differentiator

Independent, long-running entertainment site with recognized credibility (IMDb NewsDesk Partner; referenced by The New York Times and Google News), broad multi-channel distribution, and festival coverage.

Implementation Timeline

Not explicitly stated; advertising options indicate immediate deployment after payment, with sponsored articles distributed across site and social networks upon publication.

Pain Points

1Need for up-to-date, credible film/TV news and reviews
2Difficulty finding consolidated sources for trailers and festival reporting
3Opportunity for brands to reach entertainment audiences through multiple ad formats

Key Features

1Latest trailers and film/TV news
2In-depth reviews and editorials
3Festival and convention coverage
4Podcasts and video reviews
5Mobile app and cross-platform distribution

Target Customer Industries

Client Results

1Audience reach of 106,000–217,000 page views per month (peak months) and 80,000+ unique visitors per month
21.6 million monthly Pinterest viewers; substantial social and partner distribution (Google News, IMDb News Desk)

Competitive Advantages

1Credible, independent source with 2008 founding and ongoing updates
2IMDb NewsDesk Partner and references in major outlets (e.g., The New York Times; The Atlantic)
3Multiple advertising formats (Sponsored Articles, banners, text links, YouTube, podcasts) and broad cross-channel distribution
4Festival and convention coverage adds unique editorial coverage

Key Benefits

1Up-to-date film and TV news, reviews, and trailers

2Festival coverage and industry reporting

3Multiple advertising formats and wide distribution through social channels, Google News, IMDb News Desk

4Active audience reach with substantial page views and Pinterest/YouTube presence

Additional Product Information

Product Description

FilmBook is an independently-owned entertainment industry news website that covers film and television news, reviews, trailers, editorials, and podcasts, with festival coverage and multi-channel distribution.

Target Market

Film and TV fans seeking news and reviews, industry professionals, studios and brands seeking advertising reach in entertainment media.

Unique Value Proposition

A long-running, independent entertainment news hub with broad distribution, festival coverage, and cross-channel credibility (IMDb NewsDesk partner, referenced by major outlets), serving both readers and advertisers.

Technical Requirements

Not specified in provided content.

Pricing Model

{"Sponsored Article (Option 1): one-time payment of $100","Sponsored Article (Option 2): one-time payment of $75","Sponsored Article (Option 3): monthly recurring payment of $50","Sponsored Article (Option 4): monthly recurring payment of $25","Sponsored Tweet: $5 per tweet","YouTube Ad (Movie News Weekly/Review videos): one-time $25 (Option 1) or $15 (Option 2)","Podcast ads: five options with one-time payments of $20, $30, $10, $20, $45","728x90 Banner Ad: monthly recurring $50 (Option 1) or $25 (Option 2)","300x250 Banner Ad: monthly recurring $60 (Option 1) or $30 (Option 2)","Hyperlinked Text Ad added to published article: monthly $50"}

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