First Bus
Business Profile
Core Value Proposition
First Bus provides bus tickets, timetables and journey planning to UK public transport users.
Target Customer
Public transport riders in the UK, including students, commuters, leisure travellers and concession travellers. Also corporate users via the Commuter Travel Club and Employer information programs.
Key Differentiator
A large-scale UK bus operator with extensive regional coverage (around 1/5 of local UK bus services, ~6,400 buses across England, Scotland and Wales) and a formal zero-emission fleet transition plan (over 650 electric buses by 2035) alongside integrated digital tools (Journey Planner, Tap On/Off, First Bus App).
Implementation Timeline
{"shortTerm":["Fare cap of up to £3 per journey effective from 1 January 2025.","Immediate access to journey planning, digital tickets and Tap On/Off with First Bus App."],"longTerm":["Zero-emission fleet transition with over 650 electric buses on the road by 2035."]}
Pain Points
- 1Need for affordable, predictable travel options (fare information and price controls exist, e.g., cap of £3 on most routes from 1 January 2025).
- 2Need for easy planning and tickets (journey planner, online tickets, Tap On/Off payments, and mobile app).
- 3Need for cleaner, decarbonised transportation (commitment to zero-emission fleet by 2035 with significant electric buses).
Key Features
- 1Journey planning and timetables via Journey Planner and route/maps.
- 2Tap On / Tap Off payments with First Bus App and contactless options.
- 3Online tickets and various ticket types (Single, Day/Week/Month, mTickets, Commuter Travel Club options).
- 4Zero-emission fleet transition and investment in electric buses (650+ electric buses on the road by 2035).
- 5Corporate travel options (Commuter Travel Club, Employer information and FAQs).
Target Customer Industries
Client Results
- 1Reduced travel costs for customers (fare cap of £3 on most routes).
- 2Improved journey planning and ease of use through digital tools (Journey Planner, First Bus App, Tap On/Off).
- 3Progress toward a zero-emission bus fleet with a long-term environmental impact (target 2035).
Competitive Advantages
- 1Large, nationwide regional coverage across England, Scotland and Wales (approx. 1/5 of local UK bus services).
- 2Extensive fleet size (~6,400 buses) and serving 40 major towns/cities.
- 3Integrated digital ecosystem (Journey Planner, First Bus App, Tap On/Off, online tickets).
- 4Substantial environmental commitment with a clear decarbonisation timeline (2035) and ongoing investments (£250m cited).
- 5Commercial/corporate options (Commuter Travel Club and Employer information) for business travel needs.
Key Benefits
Additional Product Information
Product Description
UK bus division offering tickets, timetables, journey planning and extensive regional bus services; includes digital tools and a commitment to decarbonisation.
Target Market
Public transport riders in the UK (students, commuters, leisure travellers, concession travellers) and corporate/enterprise travel programs.
Unique Value Proposition
A leading UK bus operator with broad regional reach, a strong digital toolkit, and a formal, long-term plan to decarbonise the fleet, delivering affordable, convenient and increasingly cleaner travel.
Technical Requirements
To use digital features (Journey Planner, Tap On/Off, online tickets) users may need to log in or register for an account (First Bus App and web account).
Pricing Model
Pricing varies by route and ticket type; explicit fare cap of £3 per journey on most routes (effective from 1 January 2025); multiple ticket formats available (Single, Day/Week/Month, mTickets, PlusBus, etc.).
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