FIRST robotics programs (FIRST LEGO League, FIRST Tech Challenge, FIRST Robotics Competition)
Business Profile
Core Value Proposition
FIRST provides hands-on STEM learning through a global youth robotics program ecosystem (FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition) that inspires innovation, builds confidence, and prepares kids for life.
Target Customer
Students in K-12 and their families, educators and school/afterschool program leaders, mentors and coaches, volunteers, and donors exploring access to structured, mentor-supported STEM programming in schools and communities worldwide.
Key Differentiator
A global, mentor-driven robotics community with three age-appropriate programs, a culture of Coopertition, and measurable impact across 110 countries and 3.2 million participants since 1989, plus ongoing career exploration and alumni engagement.
Implementation Timeline
Value is typically realized across multi-month seasonal programs (e.g., the 2025-2026 robotics season) with ongoing engagement through events, mentorship, and alumni activities.
Pain Points
- 1Limited access to high-quality, hands-on STEM programs in schools and communities
- 2Need for mentorship and real-world engineering experiences to build confidence and teamwork
- 3Lack of clear pathways to STEM careers and mentorship networks for youth
Key Features
- 1Three age-appropriate programs: FIRST LEGO League (Grades K-8), FIRST Tech Challenge (Grades 7-12), FIRST Robotics Competition (Grades 9-12)
- 2Mentorship from volunteer coaches and industry volunteers to support student learning and leadership
- 3Annual seasons and events, including local showcases and world-stage championships
- 4Youth Protection Program and safety resources to create safe learning spaces
- 5Career exploration and mentorship connecting students with STEM professionals
Target Customer Industries
Decision Makers
- 1Educator
- 2School Administrator
- 3Program Director (Education)
- 4Mentor / Coach
- 5Donor Relations Manager
Client Results
- 13.2 million youth participants since 1989
- 283% of FIRST alumni pursue STEM majors by year four of college
- 396% of FIRST students overcome challenges through program participation
- 4110 countries have a FIRST presence
Competitive Advantages
- 1Hands-on, project-based STEM learning tied to real-world engineering challenges
- 2Global community with mentorship, support, and collaboration across teams
- 3Evidence of impact on STEM interest and career pathways (alumni outcomes and studies)
- 4Strong portfolio of corporate sponsors and strategic partners supporting expansion and opportunities
- 5Safety, accessibility, and professional development resources for educators and volunteers
Key Benefits
Case Studies & Success Stories
Elena – FIRST Alum (Voices from the Community)
Elena describes how involvement with FIRST inspired curiosity and a desire to join the FIRST community, highlighting personal growth and motivation to pursue opportunities within the program.
Logan – FIRST Alum working at Nike World Headquarters
Logan notes that FIRST helped develop critical thinking and openness to new ideas, contributing to a path toward a high-profile career in a major organization.
Kari – FIRST Mentor & Volunteer for 13 Years
Kari emphasizes that volunteering with FIRST creates a welcoming, family-like community and sustained engagement over more than a decade.
Matthew – FIRST Volunteer for 14 Years
Matthew describes FIRST events as a welcoming community that motivates ongoing volunteering and involvement.
Additional Product Information
Product Description
A suite of hands-on, mentor-supported youth robotics programs that engage students from early elementary through high school in STEM learning, teamwork, problem solving, and leadership through themed challenges and competitions.
Target Market
K-12 students, schools and school districts, afterschool and community education providers, and families seeking structured STEM learning and career exploration opportunities for youth.
Unique Value Proposition
FIRST combines hands-on robotics with a supportive global community, mentorship, safety-first practices, and measurable outcomes to prepare students for STEM careers and leadership in a tech-driven world.
Technical Requirements
Not specified in the provided content; programs provide resources, documentation, and support materials for implementation
Pricing Model
Not specified in the provided content
Companies Solving Similar Problems
Based on matching: problems solved, target roles, key features, industries
World Bank Open Data
World Bank Open Data provides free and open access to global development data to foster development.
Bloomsbury Publishing
Bloomsbury Publishing provides a wide range of books and digital resources in academic, children's, fiction, and non-fiction categories, catering to diverse reader interests globally.
WorldCat.org
WorldCat.org provides a global catalog of library materials, helping users find books, music, video, articles, and much more at libraries near them.
Speaker Deck
Speaker Deck provides an easy way to share presentations online by converting uploaded PDF slides into a beautiful online experience.
ScienceDaily
ScienceDaily provides breaking science news and articles on a wide array of topics from leading research organizations and universities.
Get More Profiles Like This
Join 2,000+ professionals getting weekly sales intelligence updates from GoAgentic
Ready to Transform Your Sales Pipeline?
Join 700+ sales professionals automating outreach with AI.
Start Free Trial
No credit card required