FIRST robotics programs (FIRST LEGO League, FIRST Tech Challenge, FIRST Robotics Competition)
Business Profile
Core Value Proposition
FIRST provides hands-on STEM learning through a global youth robotics program ecosystem (FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition) that inspires innovation, builds confidence, and prepares kids for life.
Target Customer
Students in K-12 and their families, educators and school/afterschool program leaders, mentors and coaches, volunteers, and donors exploring access to structured, mentor-supported STEM programming in schools and communities worldwide.
Key Differentiator
A global, mentor-driven robotics community with three age-appropriate programs, a culture of Coopertition, and measurable impact across 110 countries and 3.2 million participants since 1989, plus ongoing career exploration and alumni engagement.
Implementation Timeline
Value is typically realized across multi-month seasonal programs (e.g., the 2025-2026 robotics season) with ongoing engagement through events, mentorship, and alumni activities.
Pain Points
- 1Limited access to high-quality, hands-on STEM programs in schools and communities
- 2Need for mentorship and real-world engineering experiences to build confidence and teamwork
- 3Lack of clear pathways to STEM careers and mentorship networks for youth
Key Features
- 1Three age-appropriate programs: FIRST LEGO League (Grades K-8), FIRST Tech Challenge (Grades 7-12), FIRST Robotics Competition (Grades 9-12)
- 2Mentorship from volunteer coaches and industry volunteers to support student learning and leadership
- 3Annual seasons and events, including local showcases and world-stage championships
- 4Youth Protection Program and safety resources to create safe learning spaces
- 5Career exploration and mentorship connecting students with STEM professionals
Target Customer Industries
Decision Makers
- 1Educator
- 2School Administrator
- 3Program Director (Education)
- 4Mentor / Coach
- 5Donor Relations Manager
Client Results
- 13.2 million youth participants since 1989
- 283% of FIRST alumni pursue STEM majors by year four of college
- 396% of FIRST students overcome challenges through program participation
- 4110 countries have a FIRST presence
Competitive Advantages
- 1Hands-on, project-based STEM learning tied to real-world engineering challenges
- 2Global community with mentorship, support, and collaboration across teams
- 3Evidence of impact on STEM interest and career pathways (alumni outcomes and studies)
- 4Strong portfolio of corporate sponsors and strategic partners supporting expansion and opportunities
- 5Safety, accessibility, and professional development resources for educators and volunteers
Key Benefits
Case Studies & Success Stories
Elena – FIRST Alum (Voices from the Community)
Elena describes how involvement with FIRST inspired curiosity and a desire to join the FIRST community, highlighting personal growth and motivation to pursue opportunities within the program.
Logan – FIRST Alum working at Nike World Headquarters
Logan notes that FIRST helped develop critical thinking and openness to new ideas, contributing to a path toward a high-profile career in a major organization.
Kari – FIRST Mentor & Volunteer for 13 Years
Kari emphasizes that volunteering with FIRST creates a welcoming, family-like community and sustained engagement over more than a decade.
Matthew – FIRST Volunteer for 14 Years
Matthew describes FIRST events as a welcoming community that motivates ongoing volunteering and involvement.
Additional Product Information
Product Description
A suite of hands-on, mentor-supported youth robotics programs that engage students from early elementary through high school in STEM learning, teamwork, problem solving, and leadership through themed challenges and competitions.
Target Market
K-12 students, schools and school districts, afterschool and community education providers, and families seeking structured STEM learning and career exploration opportunities for youth.
Unique Value Proposition
FIRST combines hands-on robotics with a supportive global community, mentorship, safety-first practices, and measurable outcomes to prepare students for STEM careers and leadership in a tech-driven world.
Technical Requirements
Not specified in the provided content; programs provide resources, documentation, and support materials for implementation
Pricing Model
Not specified in the provided content
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