Five Minute Journal

Business Profile

Core Value Proposition

Intelligent Change provides tools to positively change your life.

Target Customer

Individuals seeking personal growth, daily habit formation, gratitude, and improved productivity; lifelong learners and doers.

Key Differentiator

Sustainability-forward, design-driven personal development tools with a science-informed approach, backed by a 6-month money-back guarantee; flagship products combine gratitude journaling and productivity planning (e.g., Five Minute Journal, Productivity Planner).

Implementation Timeline

Value is aimed to be realized through a daily practice (e.g., five minutes per day with The Five Minute Journal); some bundles and digital products are downloadable immediately.

Pain Points

1Procrastination and difficulty getting more done
2Lack of consistent daily routines and accountability
3Need for gratitude, mindfulness, and intentional living

Key Features

1The Five Minute Journal (gratitude and reflection journal)
2The Productivity Planner (guided planning to beat procrastination)
3Life Designer Journal (purposeful, value-aligned planning)
4Mindful Affirmations (affirmation/reminders across topics like health, love, finance)
5Digital downloads and printable resources (Notes to Mindfulness, etc.)
6Bundle options and seasonal promotions (bundle and save; last-chance sales)
76-month money-back guarantee
8Free U.S. shipping on orders over $85 (worldwide shipping available)
9Sustainable materials (100% compostable, plastic-free, 100% recycled FSC paper)

Target Customer Industries

Client Results

1Used by over 3 million people to improve their lives
2Over 4,000,000 products sold worldwide
36-month money-back guarantee if not transformative
4Products designed with natural, recycled, and biodegradable materials

Competitive Advantages

1Science-informed, guided frameworks for daily habit formation
2Premium, thoughtfully designed products with a focus on gratitude and productivity
3Sustainable, plastic-free materials and recycled paper
4Flexible pricing and bundles; money-back guarantee
5Global shipping and strong retail presence (retail and wholesale)

Key Benefits

1Boosts happiness and gratitude

2Improves focus and daily accountability

3Supports intentional living and goal alignment

4Sustainable, premium materials

5Flexible formats (physical journal, digital/downloadable options)

Additional Product Information

Product Description

A best-selling gratitude and reflection journal designed to boost happiness and mindfulness in just five minutes per day.

Target Market

Individuals seeking personal growth, happiness, mindfulness, gratitude, and productivity; shoppers interested in lifestyle journals and planners; families via Kids editions.

Unique Value Proposition

A design-forward, sustainability-first journaling and planning system that combines gratitude practices with productive daily routines, backed by a money-back guarantee and accessible digital/downloadable options.

Technical Requirements

Digital products available as downloadable/printable formats; some items are downloadable (e.g., Notes to Mindfulness Journal, Best Year Journal, etc.).

Pricing Model

{"Five Minute Journal: $31 (illustrative price from Last Chance collection page)","Productivity Planner: $40","Dream Life Bundle: $63.90 (Regular price $71)","Bundles and promotions (e.g., 15% off certain collections, last-chance discounts)","Free shipping on U.S. orders over $85; worldwide shipping available"}

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