Five Minute Journal
Business Profile
Core Value Proposition
Intelligent Change provides tools to positively change your life.
Target Customer
Individuals seeking personal growth, daily habit formation, gratitude, and improved productivity; lifelong learners and doers.
Key Differentiator
Sustainability-forward, design-driven personal development tools with a science-informed approach, backed by a 6-month money-back guarantee; flagship products combine gratitude journaling and productivity planning (e.g., Five Minute Journal, Productivity Planner).
Implementation Timeline
Value is aimed to be realized through a daily practice (e.g., five minutes per day with The Five Minute Journal); some bundles and digital products are downloadable immediately.
Pain Points
- 1Procrastination and difficulty getting more done
- 2Lack of consistent daily routines and accountability
- 3Need for gratitude, mindfulness, and intentional living
Key Features
- 1The Five Minute Journal (gratitude and reflection journal)
- 2The Productivity Planner (guided planning to beat procrastination)
- 3Life Designer Journal (purposeful, value-aligned planning)
- 4Mindful Affirmations (affirmation/reminders across topics like health, love, finance)
- 5Digital downloads and printable resources (Notes to Mindfulness, etc.)
- 6Bundle options and seasonal promotions (bundle and save; last-chance sales)
- 76-month money-back guarantee
- 8Free U.S. shipping on orders over $85 (worldwide shipping available)
- 9Sustainable materials (100% compostable, plastic-free, 100% recycled FSC paper)
Target Customer Industries
Client Results
- 1Used by over 3 million people to improve their lives
- 2Over 4,000,000 products sold worldwide
- 36-month money-back guarantee if not transformative
- 4Products designed with natural, recycled, and biodegradable materials
Competitive Advantages
- 1Science-informed, guided frameworks for daily habit formation
- 2Premium, thoughtfully designed products with a focus on gratitude and productivity
- 3Sustainable, plastic-free materials and recycled paper
- 4Flexible pricing and bundles; money-back guarantee
- 5Global shipping and strong retail presence (retail and wholesale)
Key Benefits
Additional Product Information
Product Description
A best-selling gratitude and reflection journal designed to boost happiness and mindfulness in just five minutes per day.
Target Market
Individuals seeking personal growth, happiness, mindfulness, gratitude, and productivity; shoppers interested in lifestyle journals and planners; families via Kids editions.
Unique Value Proposition
A design-forward, sustainability-first journaling and planning system that combines gratitude practices with productive daily routines, backed by a money-back guarantee and accessible digital/downloadable options.
Technical Requirements
Digital products available as downloadable/printable formats; some items are downloadable (e.g., Notes to Mindfulness Journal, Best Year Journal, etc.).
Pricing Model
{"Five Minute Journal: $31 (illustrative price from Last Chance collection page)","Productivity Planner: $40","Dream Life Bundle: $63.90 (Regular price $71)","Bundles and promotions (e.g., 15% off certain collections, last-chance discounts)","Free shipping on U.S. orders over $85; worldwide shipping available"}
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