Flashbak
Business Profile
Core Value Proposition
Flashbak provides access to curated vintage and historical photographs, along with a shop for prints, books, greeting cards, stationery, and apparel, and licensing options for media use.
Target Customer
Publishers, editors, marketers, educators, museums and cultural institutions, and photography enthusiasts seeking nostalgic imagery and physical memorabilia.
Key Differentiator
A dedicated vintage photography archive and marketplace that combines licensing of images for print, websites and broadcast with a consumer shop and a photo acquisition program (We Buy Kodachromes).
Implementation Timeline
Not specified in the provided content.
Pain Points
- 1Difficulty finding authentic vintage images with rights clearances for modern use.
- 2Limited access to licensing-ready archival photography for print, online, or broadcast.
- 3Desire for physical nostalgic items (prints, books, greeting cards, apparel) built around old photographs.
Key Features
- 1An online shop offering prints, books, greeting cards, stationery, T-shirts.
- 2Licensing of photographs for print, websites, and broadcast.
- 3We Buy Kodachromes & Old Photographs program to acquire and license user-contributed images.
- 4Content publishing and editor-curated posts across categories and archives.
Target Customer Industries
Decision Makers
- 1Art Director
- 2Licensing Manager
- 3Editor
- 4Marketing Director
- 5Creative Director
Client Results
- 1Access to licensed imagery for media projects (print, web, and broadcast).
- 2Physical and digital products featuring vintage photography available for purchase.
- 3Potential licensing revenue for rights holders through Flashbak's agency model.
Competitive Advantages
- 1Niche, curated vintage photography archive with a global array of content.
- 2Direct licensing rights for media use (print, websites, broadcast).
- 3Integrated shop for physical memorabilia and apparel.
- 4Photo acquisition program (We Buy Kodachromes) that expands the image catalog.
Key Benefits
Additional Product Information
Product Description
A media platform and marketplace offering curated vintage and historical photographs, a shop for prints and memorabilia, and licensing of images for print, websites and broadcast.
Target Market
Publishers, editors, marketers, educators, museums and cultural institutions, and photography enthusiasts seeking nostalgic imagery.
Unique Value Proposition
Everything Old Is New Again: Flashbak combines a curated vintage image archive with licensing capabilities and consumer merchandise, plus a photo acquisition program to continuously refresh the catalog.
Technical Requirements
Not specified in the provided content.
Pricing Model
Licensing pricing details not provided in the content. Donor-based support is available via a monthly donation program: $3, $5, $7, $10, or $25 per month.
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