FLEX Curriculum

Business Profile

Core Value Proposition

FLEX Curriculum provides thousands of standards-aligned, ready-to-teach K-12 visual arts lessons and a robust toolkit to support teachers, schools, and districts.

Target Customer

K-12 art teachers, school districts and districts' administrators seeking standards-aligned curriculum and professional development, and educators involved in district-wide art programs.

Key Differentiator

A comprehensive art-education ecosystem built around FLEX (curriculum), PRO (professional development), and NOW (conference), with district-wide licensing, state-standards alignment, and a Center for the Advancement of Art Education. Notable differentiators include the world’s largest online art Ed NOW conference, 50-state standards alignment, and pre-built K-12 curricula plus a district-focused Curriculum Suite.

Implementation Timeline

Immediate access to on-demand FLEX/PRO content upon joining; Art Ed NOW provides live sessions and on-demand access for a year after the conference; district implementations scale from small teams to large districts with PRO licensing and administration tools.

Pain Points

1Time-intensive lesson planning and curriculum design needs for art teachers
2Difficulty ensuring curriculum and PD align with state/national standards
3Need for scalable, district-wide solutions for curricula, PD, and events

Key Features

1Visual Arts Curriculum with K-12 coverage and year-long instruction
2On-demand Professional Development (PRO) with packs, videos, rubrics, and assessments
3Art Ed NOW—live and on-demand online conference with PD certificates
4Curriculum Suite that combines FLEX, PRO, and NOW resources for district-wide use
5State and National Standards alignment (ARTS STANDARDS) and district customization options
6My Library and bookmarking to organize favorite lessons and classes
7Access to thousands of lessons, resources, videos, and teacher-facing materials

Target Customer Industries

Decision Makers

1Curriculum Specialist
2Arts Coordinator
3Fine Arts Curriculum Specialist
4Visual Arts Curriculum Specialist

Client Results

1Access to complete K-12 curricula and year-long instructional content
2200+ PRO Packs and 500+ hours of PRO video tutorials for PD
3Ability to earn PD hours through PRO Packs and Art Ed NOW
4District-wide licenses and administrator reports for program oversight
5Certificate of Completion for Art Ed NOW worth 15 PD hours
6New content such as Ceramics I & II curricula and updated high school content

Competitive Advantages

1Largest online conference for art educators (Art Ed NOW)
2District-ready licensing with pre-built K-12 curricula and full-year plans
3On-demand PD library with extensive resources and assessments
4Extensive state standards alignment and curated collections
5Integrated ecosystem (FLEX + PRO + NOW) for curriculum, PD, and events

Key Benefits

1Time-saving, ready-to-teach curriculum across grade bands

2Strong standards alignment and state applicability

3Extensive PD hours and resources to support growth

4District-wide scalability with licensing and administrator tools

5Access to a large online conference and ongoing professional learning

Case Studies & Success Stories

Jonathan Ogle – FLEX and Curriculum Specialist

Case #1

Notes FLEX helps new art teachers create engaging, standards-based lessons and structures lesson design for consistency.

Erika Chapman – Arts Coordinator

Case #2

Describes PRO Packs as highly helpful, offering support for both veteran and new teachers and enabling flexible use.

Chris Gugel – Fine Arts Curriculum Specialist

Case #3

Reports a strong kickoff with a virtual welcome session and ongoing partnership with AOEU to address challenges via real-time educator feedback.

Diana Rollo – Curriculum Specialist

Case #4

Says FLEX is a game changer with a wealth of resources that surpass prior experiences.

Additional Product Information

Product Description

FLEX Curriculum is a visual arts curriculum platform providing K-12, standards-aligned lesson units, resources, videos, and district-focused features intended to support teachers from beginner to advanced levels and integrated with PRO and NOW offerings.

Target Market

K-12 school districts, art teachers, and district-level administrators seeking scalable, standards-aligned curriculum and professional development.

Unique Value Proposition

An integrated art-education ecosystem combining flexible, standards-aligned curriculum (FLEX) with on-demand PD (PRO) and a large online conference (NOW), designed for district-wide implementation and ongoing professional growth.

Technical Requirements

Online/cloud-based platform with internet access; content available on-demand and via live events; requires compatible devices and browsers for viewing videos and lesson materials.

Pricing Model

Tiered plans described on FLEX and PRO pages (e.g., FLEX for You vs FLEX for Districts); PRO has district-focused licensing and teacher licenses; funding and advocacy resources available to secure curriculum and PD funds.

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Mindler Career Guidance Platform

Comprehensive career guidance and counselling services using advanced assessments and expert advice to help students discover and plan their ideal career paths.

Education

Career Counselling

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

Design and Development Services

Umuzi Digital provides comprehensive design, product development, and strategic digital support at a fraction of the cost, enabling businesses to enhance their performance and grow.