FLEX Curriculum
Business Profile
Core Value Proposition
FLEX Curriculum provides thousands of standards-aligned, ready-to-teach K-12 visual arts lessons and a robust toolkit to support teachers, schools, and districts.
Target Customer
K-12 art teachers, school districts and districts' administrators seeking standards-aligned curriculum and professional development, and educators involved in district-wide art programs.
Key Differentiator
A comprehensive art-education ecosystem built around FLEX (curriculum), PRO (professional development), and NOW (conference), with district-wide licensing, state-standards alignment, and a Center for the Advancement of Art Education. Notable differentiators include the world’s largest online art Ed NOW conference, 50-state standards alignment, and pre-built K-12 curricula plus a district-focused Curriculum Suite.
Implementation Timeline
Immediate access to on-demand FLEX/PRO content upon joining; Art Ed NOW provides live sessions and on-demand access for a year after the conference; district implementations scale from small teams to large districts with PRO licensing and administration tools.
Pain Points
- 1Time-intensive lesson planning and curriculum design needs for art teachers
- 2Difficulty ensuring curriculum and PD align with state/national standards
- 3Need for scalable, district-wide solutions for curricula, PD, and events
Key Features
- 1Visual Arts Curriculum with K-12 coverage and year-long instruction
- 2On-demand Professional Development (PRO) with packs, videos, rubrics, and assessments
- 3Art Ed NOW—live and on-demand online conference with PD certificates
- 4Curriculum Suite that combines FLEX, PRO, and NOW resources for district-wide use
- 5State and National Standards alignment (ARTS STANDARDS) and district customization options
- 6My Library and bookmarking to organize favorite lessons and classes
- 7Access to thousands of lessons, resources, videos, and teacher-facing materials
Target Customer Industries
Decision Makers
- 1Curriculum Specialist
- 2Arts Coordinator
- 3Fine Arts Curriculum Specialist
- 4Visual Arts Curriculum Specialist
Client Results
- 1Access to complete K-12 curricula and year-long instructional content
- 2200+ PRO Packs and 500+ hours of PRO video tutorials for PD
- 3Ability to earn PD hours through PRO Packs and Art Ed NOW
- 4District-wide licenses and administrator reports for program oversight
- 5Certificate of Completion for Art Ed NOW worth 15 PD hours
- 6New content such as Ceramics I & II curricula and updated high school content
Competitive Advantages
- 1Largest online conference for art educators (Art Ed NOW)
- 2District-ready licensing with pre-built K-12 curricula and full-year plans
- 3On-demand PD library with extensive resources and assessments
- 4Extensive state standards alignment and curated collections
- 5Integrated ecosystem (FLEX + PRO + NOW) for curriculum, PD, and events
Key Benefits
Case Studies & Success Stories
Jonathan Ogle – FLEX and Curriculum Specialist
Notes FLEX helps new art teachers create engaging, standards-based lessons and structures lesson design for consistency.
Erika Chapman – Arts Coordinator
Describes PRO Packs as highly helpful, offering support for both veteran and new teachers and enabling flexible use.
Chris Gugel – Fine Arts Curriculum Specialist
Reports a strong kickoff with a virtual welcome session and ongoing partnership with AOEU to address challenges via real-time educator feedback.
Diana Rollo – Curriculum Specialist
Says FLEX is a game changer with a wealth of resources that surpass prior experiences.
Additional Product Information
Product Description
FLEX Curriculum is a visual arts curriculum platform providing K-12, standards-aligned lesson units, resources, videos, and district-focused features intended to support teachers from beginner to advanced levels and integrated with PRO and NOW offerings.
Target Market
K-12 school districts, art teachers, and district-level administrators seeking scalable, standards-aligned curriculum and professional development.
Unique Value Proposition
An integrated art-education ecosystem combining flexible, standards-aligned curriculum (FLEX) with on-demand PD (PRO) and a large online conference (NOW), designed for district-wide implementation and ongoing professional growth.
Technical Requirements
Online/cloud-based platform with internet access; content available on-demand and via live events; requires compatible devices and browsers for viewing videos and lesson materials.
Pricing Model
Tiered plans described on FLEX and PRO pages (e.g., FLEX for You vs FLEX for Districts); PRO has district-focused licensing and teacher licenses; funding and advocacy resources available to secure curriculum and PD funds.
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