Business Profile
Flo provides period tracking, ovulation tracking, and pregnancy tracking with privacy features, expert-backed health insights, and a comprehensive health library.
{"Women and people who have periods seeking cycle tracking, fertility planning, and pregnancy guidance","Individuals looking for privacy-focused health data with sharing options for partners"}
Privacy-first design (end-to-end encryption, Anonymous Mode), large global user base, content cocreated with 120+ doctors and health experts, Health Reports and Health Assistant, and the ability to share insights with a partner.
Users can start tracking immediately after signing up; cycle predictions improve as users log data, with ongoing cycle insights and Health Reports provided after data entry.
A Flo user logged cycle data and fertility signals, leading to pregnancy.
User with PCOS and irregular periods found Flo valuable for tracking fertility and cycle patterns.
User highlighted weekly pregnancy insights and partner sharing features aiding pregnancy management.
Flo is a mobile app that tracks periods, ovulation, and pregnancy, with a health library, symptom checker, and premium features; emphasizes privacy through Anonymous Mode and encryption and provides expert-backed health insights.
Women and people who experience menstruation, including those trying to conceive and those currently pregnant
A privacy-forward, medically backed, all-in-one women's health app offering cycle, fertility, and pregnancy tracking with expert content, community features, and partner sharing.
Mobile app available on iOS and Android; features include encryption and Anonymous Mode; Health Library and Health Assistant accessible through the app
Flo Premium is a paid subscription with free basic features; Flo Premium is advertised with discounts and is FSA/HSA eligible in some cases; exact pricing not specified in content
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