Folha de Londrina

Business Profile

Core Value Proposition

[Folha de Londrina] provides local news coverage for Londrina and Paraná with ethics, quality and editorial independence.

Target Customer

{"Readers in Londrina e Paraná","Clube do Assinante (subscriber) users","Advertisers and partners (corporate/university collaborations)"}

Key Differentiator

Editorial independence and ethical reporting since 1948; explicit commitment to combat fake news; broad coverage across multiple sections with a digital edition and subscriber ecosystem.

Implementation Timeline

Not explicitly specified; subscription and digital access are available; delivery verification by address/CEP is required for physical delivery

Pain Points

1Need for reliable, credible local news in the face of misinformation
2Demand for convenient digital access to news through a digital edition and subscriber services
3Advertisers and partners seeking broad regional reach through classifieds and media partnerships

Key Features

1News portal with sections such as Cidades, Economia, Política, Mundo, Saúde, Esportes
2Edição Digital and Capa do Impresso (print edition access)
3Central do Assinante and Clube do Assinante (subscription management)
4Conteúdo de Valor, Colunistas, Vídeos, Transmidia Reportagem
5Classificados, Imobiliária & Cia (advertising) and Portal de Anais Científicos

Target Customer Industries

Client Results

1Inform readership with high-quality, credible, and independent reporting
2Provide access to a digital edition and subscription-based content
3Offer advertiser reach through classifieds and real estate-focused sections

Competitive Advantages

1Longstanding publication (since 1948)
2Editorial independence and ethical reporting
3Comprehensive local and Paraná coverage across multiple sections
4Digital edition and subscriber club
5Partnership opportunities (Parceria Corporativa, Parceria Universidade)

Key Benefits

1Credible local news coverage

2Access to digital edition and subscriber services

3Wide range of content and sections (Cidades, Economia, Política, Mundo, etc.)

4Advertising opportunities via classifieds and real estate-focused sections

5Partnership opportunities with corporate and university programs

Additional Product Information

Product Description

Folha de Londrina is a news portal and newspaper delivering local and Paraná state news with ethical, high-quality reporting and editorial independence since 1948; provides digital edition, subscriber services, and a wide range of content including classifieds and specialist sections.

Target Market

Residents of Londrina and Paraná; universities and corporations for partnerships; advertisers seeking regional reach

Unique Value Proposition

A trusted, long-established local news source with editorial independence and a digital-first experience, reinforced by a subscriber community and corporate/university partnerships.

Technical Requirements

Web access; digital edition; subscriber login; Google account login option; CEP/address verification for delivery

Pricing Model

Subscription-based; physical delivery requires address verification (CEP) prior to continuation

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