follow.it

Business Profile

Core Value Proposition

follow.it provides a platform to follow and distribute news, helping publishers grow traffic and monetize their feeds.

Target Customer

Publishers (website owners and content publishers) and readers who want real-time alerts and personalized news feeds.

Key Differentiator

Multi-channel delivery, privacy-friendly follower model with anonymous emails, automatic notifications on new content, MyPopUps publication tools, and a free basic plan.

Implementation Timeline

Not specified in content

Pain Points

1Information overload and missing important news for readers
2Difficulty driving traffic and monetizing content for publishers
3Managing subscriptions while avoiding spam

Key Features

1Follow websites and get alerts via multiple channels (email, RSS, Telegram, browser push, mobile app)
2Keyword/category filtering for feeds
3Bookmarklet/browser extension to follow while browsing
4One-click follow/unfollow with confidential email
5Publication tools (subscription forms, MyPopUps) to grow followers
6Automatic notifications when new content is posted
7Free basic plan; paid upgrades coming soon

Target Customer Industries

Client Results

1124k+ Websites using follow.it
211.3m+ Active followers
35.3m+ Feeds tracked
44,503,731,534 Updates sent

Competitive Advantages

1Supports multiple delivery channels for alerts
2Privacy-friendly follower system (email stays confidential)
3Automates notifications when publishers post new content
4Free basic plan and easy onboarding with MyPopUps
5Bookmarklet and browser extension for easy following

Key Benefits

1Increase web traffic for publishers

2Grow email subscribers and followers

3Deliver news through multiple channels

4Monetization options for publishers (ads in emails coming soon)

5Reduce information overload for readers

Additional Product Information

Product Description

follow.it is a news platform that lets readers follow blogs and websites, and allows publishers to distribute, monetize, and increase traffic through automatic notifications and multi-channel delivery.

Target Market

Publishers (websites/blogs/news outlets) and readers seeking personalized, timely news alerts

Unique Value Proposition

A Smart Opt-In powered news platform that automates alerts across multiple channels, helps publishers grow traffic and monetize feeds, while keeping reader emails private and spam-free.

Technical Requirements

{"JavaScript must be enabled to use the service","Bookmarklet and browser extension available to follow sites","API access coming soon for feeds","MyPopUps integration for publishers"}

Pricing Model

{"The basic plan (unlimited emails & followers) is free","Upgrades available (or coming soon) for monetization features"}

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