Food Standards Agency (FSA)

Business Profile

Core Value Proposition

Food Standards Agency provides information, guidance, and regulatory oversight to ensure food is safe, accurately labeled, and aligns with health and sustainability goals.

Target Customer

Primary: consumers seeking safe, accurately labeled food; secondary: food business operators (startups, small to large) and local authorities involved in food regulation and enforcement across the four UK nations.

Key Differentiator

Official UK government authority combining risk analysis, a National Food Crime Unit, and comprehensive consumer/business guidance across four countries, with a mission centered on 'food you can trust'.

Implementation Timeline

Registration for a food business must be completed at least 28 days before trading; online allergen training and other guidance are available on demand.

Pain Points

1Uncertainty about whether food is safe and accurately labeled
2Complex requirements to start or run a food business (registration, compliance, training, labeling, safety)
3Managing allergens and preventing food safety incidents; reporting problems or crimes related to food
4Need for reliable information and training on food safety, hygiene, and best practices

Key Features

1Food hygiene rating checker to help consumers choose where to eat or shop
2Guidance and resources for starting and running a food business (registration, compliance, labeling, safety)
3Allergen guidance and free online food safety training
4National Food Crime Unit for reporting food crime and risk analysis
5Science and evidence focus with risk analysis and research reports

Target Customer Industries

Decision Makers

1Not specified in the provided content

Client Results

1Not specified in the provided content

Competitive Advantages

1Authoritative government-backed source with nationwide scope across four countries
2Dedicated risk analysis and scientific evidence framework
3Dedicated National Food Crime Unit to address food crimes
4Free online training and broad, practical guidance for consumers and business operators

Key Benefits

1Informed consumer decisions via food safety and hygiene information

2Support for starting and maintaining compliant food businesses

3Free training to improve allergen management and safety practices

4Ability to report food problems and food crimes

5Access to risk analysis and scientific research to inform decisions

Additional Product Information

Product Description

UK government regulator and information source that provides guidance, tools, and oversight to ensure food safety, accurate labeling, and healthier, more sustainable food choices.

Target Market

Consumers seeking safe, trusted food information; food business operators (startups, SMEs, large enterprises); local authorities and other regulators

Unique Value Proposition

A four-country government-backed authority delivering comprehensive food safety guidance, regulatory oversight, risk analysis, and crime reporting through integrated resources and free training, all under the mission of delivering 'food you can trust'.

Technical Requirements

No specific technical requirements mentioned beyond access to online resources (some content notes online training).

Pricing Model

Not specified; some resources (online training) are described as free.

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