Forever 21
Business Profile
Core Value Proposition
Forever 21 provides fashion at everyday low prices with regularly added styling drops.
Target Customer
Women, Men, Kids, and Plus-Size shoppers looking for affordable, trend-focused clothing and accessories online.
Key Differentiator
70% off sitewide for a limited time; free standard shipping on orders over $75; app-exclusive discounts; frequent new styling drops; access to branded items.
Implementation Timeline
Value is realized immediately at checkout through promotions and shipping offers; promotions are time-limited.
Pain Points
- 1Consumers need affordable, on-trend fashion across multiple categories and sizes.
- 2Shoppers want promotions and discounts readily available at checkout.
- 3Users desire a convenient online shopping experience with frequent new drops and brand options.
Key Features
- 1Category-driven shopping by Women, Men, Kids, Plus, and Beauty.
- 2New Arrivals, Bestsellers, and Sale sections for discovery and deals.
- 3Discounts and promo codes (e.g., 70% off sitewide, app codes like APPMVP20).
- 4In-app shopping with sign-up offers and app-exclusive discounts.
- 5Free standard shipping on orders $75+ (where eligible) and branded product selections.
Target Customer Industries
Client Results
- 1Instant savings at checkout from promotions and sales.
- 2Free standard shipping on eligible orders ($75+).
- 3Access to regularly updated fashion drops and branded items.
Competitive Advantages
- 1Large, ongoing discounts and time-bound sitewide promos (e.g., 70% off).
- 2Broad product assortment across Women, Men, Kids, and Plus sizes with frequent new drops.
- 3App-based discounts and seamless online shopping experience.
- 4Free shipping threshold and availability of branded items.
Key Benefits
Additional Product Information
Product Description
An online fashion retailer offering women's, men's, plus-size, and kids' clothing, accessories, and beauty at everyday low prices, with regularly added styling drops and promotions.
Target Market
Online shoppers seeking affordable, trend-driven fashion for Women, Men, Kids, and Plus-Size segments.
Unique Value Proposition
LA-born and style-obsessed brand empowering self-expression through standout fashion at unbeatable value.
Technical Requirements
Not specified in content.
Pricing Model
Discount- and sale-driven pricing with promo codes and a free-shipping threshold; in-app and email sign-up promotions.
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