Forge (Atlassian Forge)
Business Profile
Core Value Proposition
Forge provides Atlassian's AI-powered developer platform to build and deploy Atlassian cloud apps.
Target Customer
Developers and engineering teams building apps for Atlassian cloud products (Bitbucket, Confluence, Jira, Jira Service Management).
Key Differentiator
AI-powered developer platform with official tooling (Forge CLI), cross-product app development, and integrated storage, UI components, and event-driven capabilities.
Implementation Timeline
Quick onboarding with a three-part hello world tutorial across Bitbucket, Confluence, Jira, or Jira Service Management after Forge CLI setup.
Pain Points
- 1Speed up development of apps across multiple Atlassian cloud products.
- 2Need a supported, CLI-driven workflow to develop, test, and migrate apps.
- 3Require built-in storage, UI components, and APIs to reduce custom infrastructure.
Key Features
- 1Forge CLI and Atlassian API token-based authentication
- 2Modules: Storage, Entity store, SQL (EAP), UI Kit, Frontend/Remote capabilities, Events
- 3REST API and GraphQL API access to Atlassian app APIs
- 4Web triggers and asynchronous app events
- 5Guides, tutorials, and migration resources to onboard and upgrade
Target Customer Industries
Competitive Advantages
- 1Cross-product app development within the Atlassian cloud ecosystem
- 2Official Forge platform with comprehensive documentation and support
- 3CLI-based development with secure login and environment setup
- 4Integrated storage, UI Kit, and event-driven capabilities
- 5Guided migration resources and the ability to migrate from Connect to Forge
Key Benefits
Additional Product Information
Product Description
Forge is Atlassian’s cloud app development platform that provides a CLI-based workflow, modules (Storage, UI Kit, Entity/SQL storage), events, and REST/GraphQL APIs to build and deploy Atlassian cloud apps for Bitbucket, Confluence, Jira, and Jira Service Management.
Target Market
Developers and product teams building or extending Atlassian cloud apps for Jira, Confluence, Jira Service Management, and Bitbucket.
Unique Value Proposition
An integrated, officially supported platform that accelerates building, testing, and deploying Atlassian cloud apps with CLI tooling, reusable UI components, and storage APIs.
Technical Requirements
Node.js LTS versions 20.x or 22.x; Forge CLI installed globally; Atlassian API token; login via forge login; supported OS: macOS, Linux, Windows; recommended use of Node Version Manager (nvm) on macOS; environment variables FORGE_EMAIL and FORGE_API_TOKEN (optional); JavaScript and React familiarity recommended.
Pricing Model
Pricing details are referenced (Forge pricing and a cost estimator) but not specified in the provided content.
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