Forge (Atlassian Forge)

Business Profile

Core Value Proposition

Forge provides Atlassian's AI-powered developer platform to build and deploy Atlassian cloud apps.

Target Customer

Developers and engineering teams building apps for Atlassian cloud products (Bitbucket, Confluence, Jira, Jira Service Management).

Key Differentiator

AI-powered developer platform with official tooling (Forge CLI), cross-product app development, and integrated storage, UI components, and event-driven capabilities.

Implementation Timeline

Quick onboarding with a three-part hello world tutorial across Bitbucket, Confluence, Jira, or Jira Service Management after Forge CLI setup.

Pain Points

1Speed up development of apps across multiple Atlassian cloud products.
2Need a supported, CLI-driven workflow to develop, test, and migrate apps.
3Require built-in storage, UI components, and APIs to reduce custom infrastructure.

Key Features

1Forge CLI and Atlassian API token-based authentication
2Modules: Storage, Entity store, SQL (EAP), UI Kit, Frontend/Remote capabilities, Events
3REST API and GraphQL API access to Atlassian app APIs
4Web triggers and asynchronous app events
5Guides, tutorials, and migration resources to onboard and upgrade

Target Customer Industries

Competitive Advantages

1Cross-product app development within the Atlassian cloud ecosystem
2Official Forge platform with comprehensive documentation and support
3CLI-based development with secure login and environment setup
4Integrated storage, UI Kit, and event-driven capabilities
5Guided migration resources and the ability to migrate from Connect to Forge

Key Benefits

1Rapid development across multiple Atlassian cloud products

2CLI-driven development with guided setup and tokens

3Built-in storage, entity stores, and SQL (EAP) options

4UI Kit and customizable frontend capabilities

5Event-driven architecture with web triggers and APIs

Additional Product Information

Product Description

Forge is Atlassian’s cloud app development platform that provides a CLI-based workflow, modules (Storage, UI Kit, Entity/SQL storage), events, and REST/GraphQL APIs to build and deploy Atlassian cloud apps for Bitbucket, Confluence, Jira, and Jira Service Management.

Target Market

Developers and product teams building or extending Atlassian cloud apps for Jira, Confluence, Jira Service Management, and Bitbucket.

Unique Value Proposition

An integrated, officially supported platform that accelerates building, testing, and deploying Atlassian cloud apps with CLI tooling, reusable UI components, and storage APIs.

Technical Requirements

Node.js LTS versions 20.x or 22.x; Forge CLI installed globally; Atlassian API token; login via forge login; supported OS: macOS, Linux, Windows; recommended use of Node Version Manager (nvm) on macOS; environment variables FORGE_EMAIL and FORGE_API_TOKEN (optional); JavaScript and React familiarity recommended.

Pricing Model

Pricing details are referenced (Forge pricing and a cost estimator) but not specified in the provided content.

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