Fragrantica

Business Profile

Core Value Proposition

Fragrantica provides a comprehensive online resource, magazine, perfume reviews and online community for fragrances.

Target Customer

Fragrance enthusiasts and researchers who want to discover perfumes, read reviews, and participate in discussions.

Key Differentiator

Combines a massive perfume encyclopedia with user reviews, editorials, and an active community in one platform, including search by notes and perfumer data.

Implementation Timeline

Immediate access to content; site updates and new content appear continuously (no explicit onboarding timeline provided).

Pain Points

1Need for a centralized, authoritative database of perfumes and related information.
2Difficulty discovering and comparing fragrances using notes, brands, and editors' insights.
3Desire for up-to-date fragrance news, editorials, and community discussion in one place.

Key Features

1Perfume Encyclopedia with large catalog (Perfumes: 114,789) and extensive user reviews (Fragrance Reviews: 2,254,923).
2Search tools and discovery aids: Notes, Perfumers, Designers, Search by notes, Perfume Finder, Perfume Map.
3Editorial content and news: Fragrance reviews by multiple authors, columns, and industry news (Awards, Articles).
4Community features: Forum and comments, user-contributed discussions and ratings.
5Brand and product listings: Most Popular Brands and Popular Perfumes sections.

Target Customer Industries

Client Results

1Users can discover and compare perfumes using an extensive database and notes-based search.
2Users access editorial content and fragrance news, increasing engagement and knowledge.
3Active community discussions and user reviews contribute to a collaborative fragrance culture.

Competitive Advantages

1Very large, centralized database of perfumes and reviews.
2Integrated mix of encyclopedia, reviews, news, and community features in one platform.
3Advanced search capabilities (notes, perfumers, designers) and discovery tools.
4Multilingual/global audience and extensive brand coverage.

Key Benefits

1Extensive fragrance database and millions of reviews.

2Notes-based search and discovery tools.

3Editorial content and fragrance news.

4Active community discussions and user interaction.

5Brand and product visibility through organized lists and categories.

Additional Product Information

Product Description

Fragrantica is a fragrance-focused online resource offering an encyclopedia of perfumes, fragrance reviews, articles, and a community. It features search tools by notes and perfumers, a perfume map, and various lists (most popular brands, perfumes) with hundreds of thousands of entries and millions of reviews.

Target Market

Fragrance enthusiasts, researchers, and industry professionals seeking fragrance data, reviews, editorials, and community interaction.

Unique Value Proposition

A single platform that combines a vast perfume encyclopedia, user-generated reviews, editorial content, and a vibrant online community for comprehensive fragrance discovery and discussion.

Technical Requirements

Not specified

Pricing Model

Not disclosed; no pricing information provided on the pages.

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