Freebox (Fibre/Wi‑Fi 7/ TV)
Business Profile
Core Value Proposition
Freebox provides ultra-fast fibre internet, Wi‑Fi 7, TV and fixed-line services with no commitment.
Target Customer
Residential customers in France seeking high-speed fibre internet, TV entertainment, and mobile/5G options, with no long-term contract.
Key Differentiator
Wi‑Fi 7 enabled across multiple Freebox models (Ultra, Ultra Essentiel, Pop) with extensive TV channel options, optional streaming services, nationwide support, and a no-commitment model backed by reimbursement of setup fees.
Implementation Timeline
{"Installation/activation timeline implied by promotions and service setup (activation needed for service to start)","Refund process for the 49€ setup fee: reimbursement requested within 2 months after activation","Promotional pricing typically valid for 1 year on many Freebox plans"}
Pain Points
- 1Need for very fast internet speeds and reliable in-home Wi‑Fi
- 2Desire for comprehensive TV channels/entertainment bundled with internet
- 3Preference for no long-term contracts and flexible upgrade/subscription options
Key Features
- 1Fibre up to 5–8 Gbit/s depending on model and availability
- 2Wi‑Fi 7 integrated in Freebox Ultra, Freebox Ultra Essentiel, Freebox Pop (and related Special Series)
- 3TV packages with 260–300+ channels (including TV by CANAL, Eurosport, Disney+, Netflix, Prime Video in various configurations)
- 4OQEE TV app included for streaming/direct viewing
- 5Box 5G option and Pocket Wi‑Fi for non-fibre areas
- 6Répéteur Wi‑Fi included on demand; Freebox Connect app for device management
Target Customer Industries
Client Results
- 14.2 / 5 customer rating (Avis Clients 32984 avis)
- 291% of Freebox subscribers would recommend Freebox
- 3Positive qualitative feedback on setup speed, Wi‑Fi coverage, and service quality
Competitive Advantages
- 1No engagement/long-term contract required
- 2Very high speeds with fibre where available and Wi‑Fi 7 across newer boxes
- 3Extensive TV channel line-up and optional streaming services
- 4Large retail presence (260+ Free boutiques) and 7x7 support channels
- 5Financial incentives for switching (fee reimbursements for setup; potential mobile/bundle discounts)
Key Benefits
Additional Product Information
Product Description
Freebox is Free’s home internet/entertainment platform offering fibre internet, Wi‑Fi 7, TV services, and fixed-line options, with various box models (e.g., Freebox Pop, Ultra, Ultra Essentiel) and a Box 5G option; plans include no long-term engagement and occasional setup-fee reimbursements.
Target Market
France-based households seeking high-speed fibre internet, comprehensive TV channels, and optional mobile/5G connectivity with flexible terms.
Unique Value Proposition
A fibre + TV ecosystem powered by Wi‑Fi 7 across multiple box models, combined with flexible, no-commitment pricing and optional streaming services, plus nationwide storefronts and customer support.
Technical Requirements
Fibre eligibility required for highest-speed plans; Wi‑Fi 7 available on Freebox Ultra/Ultra Essentiel/Pop; 6 GHz band reliance for Wi‑Fi 7 features; certain services and channels vary by box and plan
Pricing Model
{"{\"name\":\"Freebox Fibre + TV (Pop)\",\"price\":\"29.99€/mois pendant 1 an, puis 39.99€/mois\",\"notes\":\"Sans engagement; fibre jusqu’à 5 Gbit/s partagés; 900 Mbit/s Wi‑Fi; Répéteur Wi‑Fi inclus sur demande; +260 chaînes TV; TV OQEE incluse\"}","{\"name\":\"Freebox Ultra Essentiel\",\"price\":\"39.99€/mois pendant 1 an, puis 49.99€/mois\",\"notes\":\"Fibre jusqu’à 8 Gbit/s; 8 Gbit/s Wi‑Fi; +300 chaînes TV; TV OQEE incluse; Forfait Free 5G à 9.99€/mois pendant 1 an\"}","{\"name\":\"Freebox Ultra\",\"price\":\"49.99€/mois pendant 1 an, puis 59.99€/mois\",\"notes\":\"Fibre jusqu’à 8 Gbit/s; +300 chaînes TV dont TV by CANAL et Eurosport 1; CANAL+ inclus; Disney+, Netflix, Prime, Universal+ en option; 5G forfait disponible\"}","{\"name\":\"Série Spéciale Freebox Révolution Light\",\"price\":\"19.99€/mois pendant 1 an, puis 29.99€/mois\",\"notes\":\"ADSL et Fibre disponibles; 260 chaînes TV et Replay; appels illimités vers fixes de plus de 110 destinations\"}","{\"name\":\"Box 5G\",\"price\":\"9.99€/mois (forfait Free 5G) pendant 1 an, puis 15.99€/mois\",\"notes\":\"Sans engagement; complémentaire pour non‑Fibre zones\"}"}
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