Freedom Mobile
Business Profile
Core Value Proposition
Freedom Mobile provides talk, text & data mobile plans, devices, home internet and related services with features like the Price Freeze Promise to prevent rate increases and nationwide coverage.
Target Customer
Canadian consumers seeking wireless service (postpaid and prepaid) and small business customers.
Key Differentiator
Price Freeze Promise guaranteeing plan price will not increase; wide nationwide coverage (advertises 99% of Canadians); Roam Beyond data across the U.S. and Mexico; 5G/5G+ availability; Digital Discount; MyTab financing and TradeUp trade-in; bundled Home Internet option.
Implementation Timeline
Promotional credits and pricing apply upon activation (e.g., credits start by the second bill after activation); 15-day money-back guarantee on postpaid plans; various offers may require eligibility and term conditions.
Pain Points
- 1Price volatility and unexpected wireless plan price increases
- 2Need for affordable, high-speed data plans (5G/5G+)
- 3Roaming data allowances when traveling outside Canada
- 4Interest in bundled services (home internet) and device financing/trade-in options
Key Features
- 1Mobile phone plans (Postpaid and Prepaid) including 5G/5G+ speeds
- 2Roam Beyond plans and data passes for travel to the U.S., Mexico and other destinations
- 3MyTab financing and TradeUp trade-in program
- 4Digital Discount promotions and price-related offers
- 5Home Internet with TV options and bundled equipment (modem, eero 6 router)
- 6Price Freeze Promise to prevent plan price increases
- 7No-term contracts on plans
Target Customer Industries
Client Results
- 1Lower and more predictable monthly wireless costs due to Price Freeze Promise and discounts
- 2Access to nationwide 5G/5G+ speeds where available
- 3Roaming data support for U.S./Mexico travel
- 4Bundled home internet options and cost savings when combined with mobile plans
Competitive Advantages
- 1Price stability through the Price Freeze Promise
- 2Extensive coverage claimed (99% of Canadians)
- 3Roam Beyond data for international travel (U.S. and Mexico)
- 4Accessible 5G/5G+ speeds on in-market plans
- 5Bundled home internet and TV options
- 6Financing and trade-in options (MyTab, TradeUp)
Key Benefits
Additional Product Information
Product Description
Freedom Mobile offers wireless mobile plans, devices, trade-in/programs, Roam Beyond roaming, and Freedom Home Internet with promotional pricing and a Price Freeze Promise.
Target Market
Canadian consumers and small business customers seeking wireless services and home internet
Unique Value Proposition
Affordable 5G+ plans with guaranteed price stability, nationwide coverage, roaming in the U.S. and Mexico, plus optional home internet bundling.
Technical Requirements
5G/5G+ access requires a 5G/5G+ enabled device and coverage; Home Internet includes modem and eero 6 router; Roam Beyond terms vary by plan
Pricing Model
Monthly plan pricing with Digital Discount; MyTab financing; TradeUp program; promotions; no-term contracts; price protection via Price Freeze Promise
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