Full Fact fact checks service
Business Profile
Core Value Proposition
Full Fact provides impartial fact checks that help you spot misinformation and get the facts that matter.
Target Customer
General public seeking accurate information; media organizations and professionals; policymakers and researchers seeking evidence-based fact checks.
Key Differentiator
Independent, impartial charity; fact-checking with campaigning to improve the information environment; combination of fact checks, policy work, training, and information integrity tools (e.g., Government Tracker, Policy & Impact).
Implementation Timeline
Not specified in content
Pain Points
- 1Misinformation online and in public debate
- 2Misleading health, immigration, and political claims
- 3Difficulty accessing reliable, evidence-based information
Key Features
- 1Fact checks (impartial, evidence-based)
- 2Latest fact checks feed and analysis
- 3Government Tracker (monitoring government delivery)
- 4Policy & Impact work and reports
- 5Full Fact Training (courses in media literacy, fact checking, data analysis)
- 6Full Fact AI Search
Target Customer Industries
Client Results
- 1Reduces spread of misinformation and improves accuracy in public debate
- 2Public figures and media are encouraged to back up claims with evidence and to correct the record when wrong
- 3Investigation-led platform actions (e.g., social media bans) responding to Full Fact findings
Competitive Advantages
- 1Independent, impartial fact-checking organization (charity and non-profit)
- 2Campaigning to improve the information environment; evidence-based approach
- 3Connections to policy impact work and training, enabling broader influence
- 4International networks and robust information incidents framework
Key Benefits
Case Studies & Success Stories
TikTok investigation leading to account removals
Full Fact’s investigation identified 14 TikTok accounts sharing false claims about government restrictions; TikTok banned the accounts after contact.
Additional Product Information
Product Description
Independent fact-checking organization delivering impartial, evidence-based fact checks across politics and public life, with policy work, training, and research to improve the information environment.
Target Market
General public, media organizations, policymakers, researchers seeking accurate information and verification of claims.
Unique Value Proposition
Independent, impartial charity offering rigorous fact checks combined with policy impact work, training, and tools to improve information quality and public debate.
Technical Requirements
Not specified
Pricing Model
Donations; funded by charitable donations
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