Full View

Business Profile

Core Value Proposition

NIQ's Full View delivers the most comprehensive market research and consumer insights, providing data on every customer, channel, aisle, and click, plus advanced analytics and expertise to apply it.

Target Customer

{"Retailers","Manufacturers"}

Key Differentiator

Full View combines a global, complete repository of consumer intelligence with an ecosystem of data, emerging tech, AI, and experts to interpret and apply insights for growth.

Implementation Timeline

Not specified in content

Pain Points

1Fragmented or incomplete consumer data across customers and channels
2Difficulty understanding consumer buying behavior to drive growth
3Challenges translating insights into actionable business decisions due to data silos and limited analytics

Key Features

1Market Measurement: omnichannel, total-store coverage and global market intelligence
2Consumer Behavior & Insights: understand who customers are, how they shop, what they buy, and why
3Innovation: predictive analytics, neuroscience, and benchmarking to identify white spaces and optimize product experiences
4Brand & Media Analytics & Activation: holistic view of brand performance and marketing effectiveness
5Analytics & Activation: optimize e-commerce, assortments, and supply chain

Target Customer Industries

Client Results

1Grow business and market share with a complete view of performance across categories, channels, and global markets
2Gain competitive advantage with data-driven insights and faster decision-making
3Global coverage across 90+ countries with billions of data records processed weekly

Competitive Advantages

1Most complete global repository of consumer intelligence with ecosystem of data, AI, and experts
2Integrated, cloud-based platform with access to data and insights from anywhere
3End-to-end product suite (Product Finder, Connect/Discover/Activate, gfknewron) for seamless workflow
4Proven credibility with 23,000 retailers and manufacturers trusting NIQ

Key Benefits

1Comprehensive, omnichannel consumer insights

2Global market coverage with scalable data access

3Actionable analytics and expert support to drive growth

Additional Product Information

Product Description

The Full View is NIQ’s comprehensive platform delivering the world’s most complete consumer intelligence across customers, channels, aisles, and clicks, with advanced analytics and expert guidance to inform growth.

Target Market

Retailers and manufacturers seeking consumer insights and market intelligence across global markets

Unique Value Proposition

NIQ’s Full View provides the most complete, global, data-driven understanding of consumer buying behavior through a data ecosystem, AI, and expert guidance.

Technical Requirements

Not specified

Pricing Model

Not disclosed

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