Fullscreen Media
Business Profile
Core Value Proposition
Fullscreen Media provides online lifestyle publishing and marketing services, connecting brands with Dutch lifestyle audiences through branded content, display and video advertising, PR events, SEO articles, and social promotions.
Target Customer
Brands and marketing teams (and marketing agencies) looking to reach Dutch lifestyle readers across multiple brand magazines (Manly, Womanly, Guys, Reisleven) with branded content and multimedia campaigns.
Key Differentiator
In-house multi-brand reach paired with a proprietary Infinite Scroll viewpusher to guarantee Quality Reads and high viewability, plus a structured, CPM-based pricing model and integrated production services.
Implementation Timeline
Not stated in content
Pain Points
- 1Difficulty achieving guaranteed viewability and credible engagement for campaigns.
- 2Need to effectively reach a targeted lifestyle audience (men, women, and young adults) across multiple niches.
- 3Desire for end-to-end content campaigns (creation + distribution) with measurable outcomes and transparency.
Key Features
- 1Branded content creation tailored to target audience and brand message
- 2Display and video advertising, including website takeovers and outstream options
- 3SEO articles and social media promotions
- 4PR events and integrated promotional activities
- 5Creative agency support for campaign strategy and execution
- 6Infinite Scroll viewpusher to increase reach and guarantee Quality Views
Target Customer Industries
Decision Makers
- 1Marketing Manager
- 2Brand Manager
- 3CMO
- 4Head of Advertising
- 5Digital Marketing Lead
Client Results
- 1Litebit branded content campaign: 52K Quality Reads, 432K social reach, 193K page views, 569K brand impressions; >25% of readers converted to Quality Read; six articles created and distributed via Infinite Scroll viewpusher
Competitive Advantages
- 1Guaranteed viewability and Quality Reads through the viewpusher technology
- 2Multi-brand reach across Manly, Womanly, Guys, and Reisleven for broader audience coverage
- 3End-to-end campaign capabilities (content creation + distribution + promotion)
- 4 CPM-based pricing with transparent production and article costs
- 5Proven performance metrics from case studies (Litebit)
Key Benefits
Case Studies & Success Stories
Litebit branded content campaign on Manly
Six branded articles created for Litebit; results included 52K Quality Reads, 432K social reach, 193K page views, 569K brand impressions; over 25% of readers converted to Quality Read; campaign used Infinite Scroll viewpusher to boost reach and credibility.
Additional Product Information
Product Description
Fullscreen Media is an online lifestyle publisher and marketing agency operating brands Manly, Womanly, Guys, and Reisleven. It offers branded content, display and video advertising, PR events, SEO articles, and social media promotions, with an emphasis on guaranteed Quality Views via its viewpusher technology.
Target Market
Advertisers and brands aiming to reach Dutch lifestyle audiences (primarily ages 20–55) through lifestyle, finance, and travel content across multiple magazines.
Unique Value Proposition
A specialized, multi-brand lifestyle publishing platform combined with guaranteed viewability and measurable engagement through integrated content production and distribution, tailored to Dutch audiences.
Technical Requirements
Content creation required; campaigns leverage Infinite Scroll viewpusher; CPM-based pricing; integration with multiple brand sites (Manly, Womanly, Guys, Reisleven).
Pricing Model
Brand-specific pricing with separate components: Branded Content, Swipe Branded Content, Production Costs for new articles, and Quality Read pricing. Examples (per brand): - Manly: Branded Content €1,050; Swipe Branded Content €500; Production Costs €0.50; Quality Read from €600 - Womanly: Branded Content €950; Swipe Branded Content €500; Production Costs €0.50; Quality Read from €500 - GUYS: Branded Content €850; Swipe Branded Content €500; Production Costs €0.50; Quality Read from €550 - Reisleven: Branded Content €750; Swipe Branded Content €500; Production Costs €0.50; Quality Read from €400 Additional note: Production cost for a new article is listed as €100.
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