Fullstory
Business Profile
Core Value Proposition
Fullstory provides a behavioral data platform that surfaces user sentiment and behavioral signals to optimize digital experiences and drive smarter, faster decisions.
Target Customer
Product teams, engineering teams, data teams, IT and digital employee experience teams; organizations seeking to optimize customer journeys and internal workflows across web, mobile, and internal applications.
Key Differentiator
Combines deep behavioral data across web/mobile with sentiment insights, AI-driven StoryAI, and precise capture via Fullcapture; includes AI-powered insights, immersive benchmarks (Insight Springs from 14B sessions), and a private-by-default data model for actionable, scalable optimization.
Implementation Timeline
Not specified in provided content
Pain Points
- 1Friction in customer journeys leads to abandoned conversions and lost revenue (e.g., checkout errors, confusing shopping flows, slow/erroneous flight search results).
- 2Onboarding, form fills, and registration processes are too complex, causing drop-offs and sign-ups lost to friction.
- 3Dispersed data and unclear signals make it hard to identify and prioritize improvements across devices and touchpoints.
Key Features
- 1Session Replay to see exactly what users experience
- 2Product Analytics to analyze customer experiences and workflows
- 3Sentiment Signals to surface user sentiment and friction
- 4Heatmaps and Funnels & Conversions to visualize where users drop off
- 5Journeys and User Segments to unify user journeys across devices
Target Customer Industries
Client Results
- 1Mammut increases mobile conversions by 8%
- 2JetBlue reduces payment errors by 20%
- 3Flight Centre decreases booking fail rate by 22%
- 4Finicity increases funnel conversions by 15%
- 5Carvana sees 5% lift in cars reserved for checkout
Competitive Advantages
- 1Trusted, comprehensive behavioral data analytics with sentiment context
- 2AI-driven insights via StoryAI for faster, smarter decisions
- 3Advanced data capture with Fullcapture beyond basic autocapture
- 4Ability to integrate into existing tools and workflows (Developer API/Integrations)
- 5Benchmark capabilities and scalable activation for real-time personalization
Key Benefits
Case Studies & Success Stories
Mammut increases mobile conversions by 8%
Mammut improved mobile conversions by 8% using Fullstory
JetBlue reduces payment errors by 20%
JetBlue lowered payment errors by 20% with Fullstory insights
Flight Centre decreases booking fail rate by 22%
Flight Centre cut booking failures by 22% leveraging Fullstory analytics
Finicity increases funnel conversions by 15%
Finicity boosted funnel conversions by 15% using Fullstory
Carvana sees 5% lift in cars reserved for checkout
Carvana achieved a 5% uplift in reservations at checkout stage
Pizza Hut transforms global customer experience with Fullstory
Pizza Hut leveraged Fullstory to optimize global customer experience across markets
WorldRemit boosts conversions and accelerates innovation with Fullstory
WorldRemit used Fullstory to accelerate innovation and increase conversions
MOO accelerates issue resolution and increases conversions
MOO improved issue resolution times and boosted conversions using Fullstory
Additional Product Information
Product Description
A behavioral data platform that surfaces user sentiment and actionable insights from digital experiences, with analytics, AI-powered insights, and integrated capabilities (Analytics, Workforce, Anywhere, StoryAI, Fullcapture).
Target Market
Organizations across retail/ecommerce, travel/hospitality, finance/insurance, gaming, and SaaS segments seeking to optimize digital experiences and internal tools.
Unique Value Proposition
Fullstory uniquely combines comprehensive behavioral data with sentiment signals, AI-driven recommendations, and precise data capture to turn insights into real-time, scalable actions across customer journeys and internal workflows.
Technical Requirements
Integrates into existing tech stacks via Developer API and integrations; designed to work with mobile and web environments; supports AI-enabled analysis and automation.
Pricing Model
Not disclosed in provided content
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