Fusion Platform

Business Profile

Core Value Proposition

Fusion Platform provides unified monetisation and publisher technology in one platform to maximise ad revenue, efficiency and control.

Target Customer

Publishers and their ad-operations/monetisation teams responsible for on-page ad tech, ad operations, and revenue.

Key Differentiator

Single-Tag integration with a Fusion header bidding wrapper; one tag to launch multiple ad products and integrations; Healthcheck diagnostics; real-time alerts; human-supported, privacy-by-design approach.

Implementation Timeline

No explicit timeline given; deployment via One Tag enables immediate testing and rapid value, with changes propagating automatically and healthchecks providing quick insights.

Pain Points

1Difficulty maximizing ad revenue due to fragmented ad-tech stacks and multiple integrations.
2Inefficiencies and higher costs from managing ad stacks, tests, and performance monitoring manually.
3Need for reliable health, latency, and brand-safety insights to maintain UX and revenue.

Key Features

1One Tag: a single script that manages multiple ad units, SSPs, and third-party tech.
2Fusion header bidding wrapper: drag-and-drop ad stacks to simplify setups.
3Healthchecks: site vitals, ad latency, brand safety, traffic quality diagnostics.
4Real-time alerts: notifications for traffic drops and other issues.
5Dynamic floors & pricing: machine learning-driven yield optimization.

Target Customer Industries

Client Results

1Claims 50% uplift in revenue through demand-path optimisation and experiments.
2Claims 20% reduction in costs through improved workflows and efficiency.
3Improved visibility and control over ad-tech stack and revenue reporting.

Competitive Advantages

1One Tag enables rapid, global deployment and unified management of ad tech.
2Fusion wrapper simplifies ad stacks with drag-and-drop functionality.
3Healthchecks provide actionable insights into performance, latency, and safety.
4Real-time alerts help mitigate revenue loss quickly.
5Privacy-by-Design and brand-safety features support compliant, safe advertising environments.

Key Benefits

1Increased ad revenue through Demand-Path Optimisation and experiments.

2Improved efficiency and reduced costs via streamlined operations and automation.

3Greater control and transparency over ad units, tags, SSPs, and audiences.

4Real-time insights and alerts to protect revenue and UX.

5Brand safety and privacy-compliant environment for advertisers.

Additional Product Information

Product Description

A publisher-focused ad monetisation and ad-tech management platform delivering a single-tag integration, health diagnostics, contextual targeting, experiments, and unified revenue reporting to maximise revenue and efficiency.

Target Market

Online publishers and media companies seeking to maximise on-page ad revenue while simplifying ad-tech management.

Unique Value Proposition

Consolidates monetisation, ad-tech management, and analytics in one platform with a single integration tag, backed by human support, and privacy-conscious design.

Technical Requirements

Requires inserting a single One Tag script on the page; supports asynchronous loading; Ad.txt updates; integration options include Adserver, Tag Manager, hardcoded on-page, and WordPress plugin; compatible with 100+ SSPs via Fusion Wrapper.

Pricing Model

{"Hybrid options with Revenue Share and CI Demand","Self-Serve/Usage-based pricing","Fully Managed/Managed Service with Retainer & Revenue Share","Net 30 payment terms and rolling/long-term contracts (3-36 months) depending on plan","Your Own Optimisation/Your Own SSPs options"}

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