Gardenia.net

Business Profile

Core Value Proposition

Gardenia.net provides an interactive garden design tool and plant finder to help gardeners design their gardens, discover plants, and connect with nurseries and suppliers.

Target Customer

{"Homeowners and garden enthusiasts seeking design ideas and plant recommendations","Landscape designers and design professionals","Nurseries and plant suppliers seeking exposure and referrals"}

Key Differentiator

Large, engaged user base (14 million yearly users) plus an integrated Plant Finder and Garden Design Tool, with direct pathways to suppliers (merchants) and a dedicated Designer/Merchant program; merchant onboarding that lists products within 24-48 hours after verification.

Implementation Timeline

Merchant onboarding: 24-48 hours to go live after spreadsheet upload; paid membership benefits available immediately upon signup

Pain Points

1Difficulty finding and sourcing plants and related garden products from reliable suppliers
2Lack of actionable design ideas and curated plant recommendations
3Managing and saving garden designs and plant collections across devices

Key Features

1Plant Finder with filters for color, size, bloom time, sun exposure, etc.
2Garden Design Tool to create and manage plant collections and layouts
3Membership options to save up to 25 garden collections (paid) or up to 5 plants per collection (free)
4Designer and Merchant programs to join as professionals or suppliers
5Direct linking to nurseries and product suppliers via Gardenia articles and Buy pages

Target Customer Industries

Decision Makers

1Founder / CEO

Client Results

114 million yearly users
2484,000 connections between users and supplier partners
3Paid membership enables saving up to 25 garden design ideas / collections
4Merchant onboarding leads to product listings on Gardenia Buy pages within 24-48 hours after verification

Competitive Advantages

1Massive, active audience in gardening and landscaping niches
2Direct path from articles to suppliers; referrals via Gardenia Buy pages
3All-in-one toolset: Plant Finder, Garden Design Tool, and collection management
4Flexible pricing with free, paid, and merchant programs supporting individuals and suppliers

Key Benefits

1Design, organize, and save garden ideas with a personal plant collection

2Discover plants using a versatile Plant Finder and filters

3Connect with nurseries and suppliers to fulfill garden ideas

4Access inspiration by garden styles and regional considerations

5Flexible membership plans with scalable collection limits

Additional Product Information

Product Description

An interactive gardening information and design platform offering a Plant Finder, Garden Design Tool, and membership-based garden collections; also supports designer and merchant programs to connect gardeners with suppliers.

Target Market

{"Homeowners and garden enthusiasts","Landscape designers and design professionals","Nurseries and plant suppliers (merchants)"}

Unique Value Proposition

Gardenia.net uniquely combines a comprehensive garden design and plant discovery platform with a robust network of suppliers and a large user community, enabling designers and merchants to inspire and monetize garden ideas.

Technical Requirements

Merchant onboarding requires uploading a spreadsheet with Genus, Species, and Cultivar; listings go live within 24-48 hours after verification. Site uses reCAPTCHA; membership login required.

Pricing Model

{"Free membership: $0; Add up to 5 plants per collection","Paid membership: $25/year; Create and save up to 25 garden collections; add as many plants as you wish","Gardenia Merchant: $100/year; list products on Gardenia Buy pages; access to readers; annual fee may be adjusted after two years based on referral performance"}

Companies Solving Similar Problems

Based on matching: problems solved, target roles, key features, industries

Y Combinator

Y Combinator helps startups make something people want by providing early-stage funding, mentorship, and a strong network.

Technology

E-commerce

AI-Powered Solutions

Leveraging AI & Automations to achieve real business results, optimize business processes, and enhance customer interactions.

Retail

E-commerce

clerk.com

clerk.com provides clerk provides complete user management and authentication solutions, allowing businesses to launch faster, scale easier, and focus on building their products.

Technology

Software Development

Gorilla's Coffee

High-quality specialty-grade coffee with a focus on adding value to local production, supporting Rwandan farmers, and providing a premium coffee experience.

Food and Beverage

Retail

goQR.me QR Code Generator

goQR.me QR Code Generator provides free QR code creation for commercial and print usage, including logo-enabled codes and vector exports (EPS/SVG) for high-quality print.