GasBuddy
Business Profile
Core Value Proposition
GasBuddy provides a free app and Pay with GasBuddy+ program that helps users find the cheapest gas prices and save money at the pump, with added GasBack rewards and exclusive deals.
Target Customer
Drivers, travelers, and everyday gas buyers in North America who want to save money on fuel and access rewards; includes both individual consumers and cardholders using GasBuddy’s fuel rewards system.
Key Differentiator
Combines real-time gas price data, a wide network of station brands, and a Pay with GasBuddy+ fuel rewards program with GasBack rewards that turn purchases into gas savings, plus exclusive deals and discounts.
Implementation Timeline
Value can be realized immediately at the pump by using the Pay with GasBuddy+ card; app provides real-time pricing and discounts for on-the-spot savings.
Pain Points
- 1Overpaying at the pump due to limited price visibility.
- 2Fragmented discounts and loyalty programs across different stations.
- 3Difficulty converting everyday purchases into gas savings and rewards.
Key Features
- 1Find Gas: search for cheapest nearby gas prices by city, state, or brand
- 2Gas Price Map: real-time price visualization and trends
- 3Gas Tools: Trip Planner, Outage Tracker, Fuel Insights, Fuel Logbook, Vehicle Recalls
- 4GasBack: rewards program that earns back value to redeem at the pump
- 5Pay with GasBuddy+ card: instant savings at participating stations
Target Customer Industries
Client Results
- 1Instant savings of $2-$10 on every tank (as claimed in one page).
- 2Pay with GasBuddy+ card savings up to 33¢/gal (also noted as up to 50¢/gal in some pages).
- 3900M searches for cheap gas.
- 42.52M GasBuddy cardholders.
- 572.3M total GasBuddy card transactions.
- 6$10.7M total GasBuddy card savings.
- 7111M gallons of gas pumped.
- 8Customer testimonials report individual savings ranging from $167 to $393 (e.g., $305 for Jack; $220 for Louis; $251 for Frank; $192 for Andy; $216 for Robert; $192 for Quinn; $167 for Skip; $393 for Joe).
Competitive Advantages
- 1Large, active user base and cardholder network (millions of users and card transactions).
- 2GasBack rewards that convert purchases into free gas at the pump.
- 3Integrated discounts and deals beyond price comparison (exclusive deals & discounts).
- 4Real-time price data, price maps, and planning tools (Trip Planner, Outage Tracker, Fuel Insights).
- 5Broad station brand coverage with extensive station-brand listings and search filters.
Key Benefits
Case Studies & Success Stories
GasBuddy user saves on fuel purchases
Multiple testimonials indicate individual savings on fuel, with users reporting savings such as $305, $220, $251, $192, $216, $393, and other amounts from using GasBuddy and its GasBack/payments features.
GasBuddy helps drivers find cheapest gas while traveling
Users describe using the app while on long trips and deliveries to locate best prices and maximize savings at unfamiliar locations.
GasBuddy as a daily savings tool
Commenters highlight ongoing daily savings and value from using the GasBuddy card and app in routine fueling.
Additional Product Information
Product Description
GasBuddy is a gas price finder app with a Pay with GasBuddy+ fuel rewards program and GasBack rewards, offering real-time price data, station searches, price maps, and various fuel-saving tools.
Target Market
North American consumers who buy gasoline and seek to reduce fuel costs, including frequent travelers, drivers, couriers, and delivery personnel.
Unique Value Proposition
Provide real-time gas price data plus a rewards ecosystem (GasBack and Pay with GasBuddy+) to deliver tangible savings at the pump, complemented by exclusive deals and planning tools.
Technical Requirements
Not specified in the provided content.
Pricing Model
Free GasBuddy app with optional Pay with GasBuddy+ card benefits; Pay with GasBuddy+ offers instant savings (varying claims across pages: up to 33¢/gal and up to 50¢/gal) and GasBack rewards that redeem at the pump.
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