ge.globo

Business Profile

Core Value Proposition

ge.globo provides comprehensive sports coverage, delivering news, videos, tables, and schedules for football and other sports, with personalized news experiences and team-specific content.

Target Customer

Sports fans and followers in Brazil and worldwide; users seeking football and other sports news, live updates, schedules and videos; fans of specific clubs (e.g., Atlético-MG, Bahia) and participants in fantasy games (Cartola).

Key Differentiator

Integrated ecosystem with real-time updates, team-specific pages, fantasy gaming (Cartola), and analytics features (Gato Mestre), plus personalization prompts and a broad media presence under Globo.

Implementation Timeline

Value and access are immediate upon using the site; real-time updates and content are continuously refreshed.

Pain Points

1Need for centralized, real-time sports news across multiple leagues and sports
2Desire for personalized news content tailored to individual teams and interests
3Difficulty in tracking schedules, tables, and live results across many competitions

Key Features

1Comprehensive news coverage on football and other sports
2Real-time updates and time-stamped match coverage (e.g., 'Há 3 horas')
3Team-specific pages (e.g., Atlético-MG, Bahia) with news and lineups
4Video content and agenda/table availability (tabelas, agenda, jogos de hoje)
5Personalization options and feedback mechanisms to tailor content
6Cartola: fantasy football integration (Seja Cartoleiro PRO) and betting partnerships (betano)
7Gato Mestre: statistics hub and central de palpites for sports analytics

Target Customer Industries

Decision Makers

1Head Scout

Client Results

1Immediate access to real-time sports news and updates
2Personalized news experiences tailored to users' teams and interests
3Access to team pages, schedules, and tables in one platform
4Engagement through fantasy gaming (Cartola) and analytics (Gato Mestre)

Competitive Advantages

1Strong integration with Globo's media ecosystem and brand reach
2Wide breadth of sports coverage beyond football
3Real-time content and time-stamped updates
4Built-in personalization and interactive features (feedback, ratings)
5Fantasy gaming ecosystem (Cartola) and analytics panels (Gato Mestre)

Key Benefits

1Real-time sports information and updates

2Personalized news tailored to user interests

3Team-specific coverage and accessible schedules/tables

4Engagement through Cartola fantasy and analytics tools

5Access to multimedia content (videos) and broad sports coverage

Additional Product Information

Product Description

Ge.globo is a sports news portal offering news, videos, tables, and schedules across football and other sports, with personalization features, team pages, and fantasy gaming integrations.

Target Market

Brazilian and international sports fans, including club supporters and fantasy players; users seeking live updates, schedules, and multimedia sports content.

Unique Value Proposition

A one-stop sports portal that combines real-time news, team-focused content, multimedia, personalization, and fantasy analytics within Globo's media network.

Technical Requirements

Web and mobile access to ge.globo properties; user account features for personalization (minha conta, cadastre-se) and participation in feedback prompts.

Pricing Model

Not explicitly disclosed in the content; site content appears accessible as part of Globo's properties with advertising partnerships.

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