GEN
Business Profile
Core Value Proposition
GEN provides the latest news and information on genetic engineering and biotechnology including analysis, features, webinars, podcasts, and more.
Target Customer
Biotech researchers, scientists, industry professionals and executives seeking news and analysis on genetic engineering and biotechnology.
Key Differentiator
GEN Edge is GEN's premium tier of member's only content providing forward-looking insights, complemented by a wide range of multimedia content (news, features, webinars, podcasts) and events.
Implementation Timeline
Immediate value upon subscription with ongoing real-time updates and access to events.
Pain Points
- 1Staying up-to-date with rapid advances in genetic engineering and biotechnology
- 2Accessing expert, forward-looking insights to inform research and business decisions
- 3Finding educational resources and events (webinars, summits, magazines) to stay informed
Key Features
- 1News, analysis, and features on genetic engineering and biotechnology
- 2Multimedia content including webinars, podcasts, videos, and magazines
- 3GEN Edge premium member content with forward-looking insights
- 4Newsletters and GEN Digital Edition access
- 5Events such as Summits and Webinars
Target Customer Industries
Decision Makers
- 1Chief Scientific Officer
- 2Head of Technical Development & CMC Strategy
Client Results
- 1Immediate access to timely biotech news and insights
- 2Premium access to forward-looking analysis through GEN Edge
- 3Ability to engage with events, webinars, and magazines for ongoing learning
Competitive Advantages
- 1Broad, multi-format coverage (news, features, magazines, multimedia, newsletters)
- 2Premium GEN Edge content for exclusive, forward-looking insights
- 3Access to educational events (webinars, summits) and digital edition
Key Benefits
Additional Product Information
Product Description
GEN is a news and information platform focused on genetic engineering and biotechnology, delivering news, analysis, features, webinars, podcasts, magazines, and newsletters.
Target Market
Biotech researchers, scientists, industry professionals and academics seeking biotech news and analysis.
Unique Value Proposition
GEN delivers comprehensive, multi-format biotech news and analysis, including premium GEN Edge content and access to events, enabling professionals to stay informed and ahead in the field.
Technical Requirements
Online access with account sign-in; subscription required for GEN Edge; general access requires a GEN account.
Pricing Model
Pricing not disclosed in the provided content.
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