GEN

Business Profile

Core Value Proposition

GEN provides the latest news and information on genetic engineering and biotechnology including analysis, features, webinars, podcasts, and more.

Target Customer

Biotech researchers, scientists, industry professionals and executives seeking news and analysis on genetic engineering and biotechnology.

Key Differentiator

GEN Edge is GEN's premium tier of member's only content providing forward-looking insights, complemented by a wide range of multimedia content (news, features, webinars, podcasts) and events.

Implementation Timeline

Immediate value upon subscription with ongoing real-time updates and access to events.

Pain Points

1Staying up-to-date with rapid advances in genetic engineering and biotechnology
2Accessing expert, forward-looking insights to inform research and business decisions
3Finding educational resources and events (webinars, summits, magazines) to stay informed

Key Features

1News, analysis, and features on genetic engineering and biotechnology
2Multimedia content including webinars, podcasts, videos, and magazines
3GEN Edge premium member content with forward-looking insights
4Newsletters and GEN Digital Edition access
5Events such as Summits and Webinars

Target Customer Industries

Decision Makers

1Chief Scientific Officer
2Head of Technical Development & CMC Strategy

Client Results

1Immediate access to timely biotech news and insights
2Premium access to forward-looking analysis through GEN Edge
3Ability to engage with events, webinars, and magazines for ongoing learning

Competitive Advantages

1Broad, multi-format coverage (news, features, magazines, multimedia, newsletters)
2Premium GEN Edge content for exclusive, forward-looking insights
3Access to educational events (webinars, summits) and digital edition

Key Benefits

1Timely, authoritative biotech news and analysis

2Premium, forward-looking insights via GEN Edge

3Diverse formats: articles, magazines, newsletters, podcasts, webinars

4Access to live events and digital editions

Additional Product Information

Product Description

GEN is a news and information platform focused on genetic engineering and biotechnology, delivering news, analysis, features, webinars, podcasts, magazines, and newsletters.

Target Market

Biotech researchers, scientists, industry professionals and academics seeking biotech news and analysis.

Unique Value Proposition

GEN delivers comprehensive, multi-format biotech news and analysis, including premium GEN Edge content and access to events, enabling professionals to stay informed and ahead in the field.

Technical Requirements

Online access with account sign-in; subscription required for GEN Edge; general access requires a GEN account.

Pricing Model

Pricing not disclosed in the provided content.

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