General Assembly

Business Profile

Core Value Proposition

General Assembly provides tech training in coding, data, and UX to help individuals break into technology careers.

Target Customer

Individuals looking to start or advance their careers in technology fields, including software engineering, data analysis, and UX/UI design.

Key Differentiator

General Assembly offers a wide network of over 110k alumni and strong connections with top tech companies, providing unmatched career opportunities.

Implementation Timeline

Courses can be completed in as little as 12 weeks for full-time bootcamps.

Pain Points

1Lack of practical tech skills needed for career advancement.
2Need for career transition into technology fields.
3Gap in understanding and applying AI in various job roles.

Key Features

1Full-time and part-time bootcamps in data analytics, data science, UX design, and software engineering.
2Short courses and workshops covering a wide range of tech skills.
3Career coaching and a strong alumni network for job placement.
4Flexible learning options, including online and on-campus courses.
5Financing options, including installment plans and loans.

Target Customer Industries

Decision Makers

1Senior UX Designer
2Product Manager
3Data Analyst
4Software Engineer
5Digital Marketer

Client Results

1Graduates gain hands-on tech skills and are job-ready from day one.
2Access to a large employer network for career opportunities.
3Improved career satisfaction and advancement.

Competitive Advantages

1Large alumni network and employer connections.
2Diverse course offerings and flexible learning options.
3Hands-on training from industry professionals.

Key Benefits

1Career transition into technology fields.

2Development of practical, job-ready tech skills.

3Access to a wide alumni and employer network.

Case Studies & Success Stories

JP Morgan Chase & Co

Case #1

General Assembly graduate Manan Shah became a Senior UX Designer at JP Morgan Chase & Co.

Additional Product Information

Product Description

General Assembly offers tech bootcamps and courses in coding, data, and UX to prepare individuals for technology careers.

Target Market

Aspiring tech professionals and those looking to transition into tech careers.

Unique Value Proposition

General Assembly provides comprehensive tech training with a focus on career readiness and strong industry connections.

Technical Requirements

No specific technical requirements noted.

Pricing Model

Discounted pricing with flexible financing options, including installment plans and loans.

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